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The Growing Relevance of Onchain Media

The blockchain isn't integrated with the social networks we use daily, and that's hindered the stickiness of onchain content and media. It is also likely that the walled garden approach of the largest platforms will be a key part of their eventual fall. Relevant social discourse requires the ability to discuss and engage in app. Not just content on a single platform, but all content.

The negative impact of outside links has hit a breaking point, and it comes at a moment where Farcaster and Warpcast are providing an alternative.

But why will people care about content ownership? We don't really...not yet, but there is an inevitable digital rights battle that will focus a lot of attention on exactly this point. Many of us have bought a movie from Apple, Amazon etc, and we just assume it is ours. In reality we are renting them, and at any moment they can revoke access. Is it absurd to think that everything would be available only via streaming that you would need to subscribe to?

When this eventually happens it will be a strong signal around the importance of content ownership. Not just for film, animation, media etc, but for content as a whole.

A concern I've heard involves audience transfer to platforms like Warpcast. Yet, the Farcaster protocol ensures that regardless of what future client emerges, all your audience, analytics, and content will carry over. History has shown there will always be another app, but with Farcaster it provides a opportunity for you to have continuity into the future even among separate clients. The same way you always have your email even if you change what app / mail client you use to view it. Imagine starting from zero each time you switched mail clients. Why do we accept it from social media?

Most people aren't concerned with being censored, they aren't big enough to have that issue. But I would argue most people would prefer continuity of content. Moving more content onchain allows the user to own all that they create.

Why will people care about content ownership? We don't really...not yet, but there is an inevitable digital rights battle that will focus a lot of attention on exactly this point. Many of us have bought a movie from Apple, Amazon etc, and we just assume it is ours. In reality we are renting them, and at any moment they can revoke access. Imagine if everything was only available via streaming service instead...one that has a fee.

When this eventually happens it will be a strong signal around the importance of content ownership. Not just for film, animation, media etc, but for content as a whole.

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