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WILDCARD : Gamifying the Attention Economy

The handshake between a Social Dex <> Farcaster Client <> Gamified Creator Economy!

Let us try to explain Wildcard when it enters the Farcaster ecosystem.

Going a step further from the Creator Economy we have become familiar with, Wildcard brings the Attention Economy layer to the mix!

Understanding WILDCARD Off-chain vs Onchain:

Off-Chain: a playing card that can have any value, suit, colour, or other property in a game at the discretion of the player holding it.

OnChain: But we go a step beyond when Wildcard enters the Farcaster ecosystem. Going a step further from the Creator Economy we have become familiar with, Wildcard brings in the Attention Economy layer to the mix.


Let’s get down to basics:

Wildcard is not just a dApp in the sea of dApps, but is a Farcatser client similar to Warpcast with an elevated gamified experience.

Let us align our understanding with Real World Assets (RWA) onchain.

Wildcard allows users to buy fractional tickets for ANY profile on Farcaster. If you are bullish on a builder in the ecosystem, go ahead, buy their tickets.

The upside? Any and every tip received by their profile, 25% of the same is distributed to the holders. This is having skin in the game and putting your money where your mouth is. Revenue sharing 101.

Many would love to explain Wildcard as the memecoin economy to keep things simple. Buying a full ticket or just investing a fraction of a ticket = 0.001 to show some love and support towards your favourite creator.

All of this buy/sell has a certain percentage of tax involved as well. This tax percentage is: 2.5% goes to the creator and 2.5% to the protocol on buy/sell of tickets.

Ticket prices are on a bonding curve; Meaning:

A bonding curve is a mathematical concept that describes the relationship between the price and supply of an asset. The fundamental idea behind a bonding curve is that when a person acquires an asset available in a limited quantity, each subsequent participant will have to provide slightly more for it. 

Source: Coinbase Blog (Based)


The (WILD) Game of Tipping


The Farcaster ecosystem operates in favour of the creators and is slowly building its own Creator Economy in the Web3 space.

Wildcard also follows the same ideologies with $WILD tipping for users.

On signup, every Wildcard user gets an allocation of 500 WILD tokens to be tipped per 24 hours. These get reset everyday, so at any given point of time, the maximum allocation for tipping will be 500 $WILD, there is no hoarding here folks!!!

Operational Flow:

  • Feed: Like every social media powerhouse, Wildcard has a Feed section that shows all the casts happening in the Farcaster World. Once users sign-up on the platform and link their Farcaster account, they can directly add casts, likes, follows and recast natively on the Wildcard app.

    Users can also TIP from the Feed page without jumping through multiple points to execute.

  • Activity: This is the tab where users can keep a watch on the Buy / Sell activity of tickets on the platform.

    Users also have the option to track Whale buying to get a better pulse on the profile that are expected to blow up or have an insane demand in real-time.

    Details in the activity tab clearly show:

    1. Ticket Purchased by

    2. Profile Ticket Purchased of

    3. Ticket Purchase Size

    4. Value of Purchase

  • Tickets: A dedicated Ticket tab to keep track of all the profile ticket up for grabs. The tab is clearly divided into 3 sections: Trending, Top & Recommended. Details under this tab can be sorted via Market Cap or Price of the Profile ticket

  • Points: As previously discussed, this is where you can see your daily allowance allocation of $WILD token for tipping, which is limited to 500 $WILD by default. Furthermore, users can view their Tips received and Ticket Revenue in the last 24 hours.

    Details in the points tab clearly show:

    1. Tip Allowance: This is the WILD you can tip or lose daily. If you tip beyond this, it gets deducted from your points! Allowance resets daily at UTC midnight.

    2. Tip Received (24h): These are tips received by you, not including 25% distributed to your ticket holders and they get added to your points realtime. This also resets at UTC midnight.

    3. Ticket Revenue (24h): This is your share of WILD from tips received by your tickets, added to your points realtime. Also resets at UTC midnight.


    Users can also participate in Quests in the tab and earn up to 3600 WILD against their completion.

$WILD Allowance currently goes like this:

  1. 2500 WILD for purchase of a minimum of 2 tickets (multiple tickets counted as well. 4 x 0.5 =2)

  2. 1500 WILD for purchase of 1 ticket

  3. 1000 WILD for anyone who bought at least 1 ticket

  4. 500 WILD for holding at least 0.1 ticket

Wallets: The final tab in the app. This is like your in-app portfolio tracker. It shows the amount of ETH (BASE) you hold and also consolidates your portfolio with the number of tickets you hold as well as the trades executed.


The road ahead:

  • reward early tipping on good casts (rewarding discovery)

  • create a stream for channel treasury (channel admins and active members)

  • for builders (frame attribution etc.)

  • more games using WILD points (gamification)

  • web client dropping soon!


Financial Stats (at the time of writing):

  1. 24 ETH in TVL

  2. 4.4k+ transactions


The (WILD) Cap Table for Wildcard:

  • 1 confirmation

  • Alliance

  • Social Graph Ventures

  • DecentralisedCo

  • (many) Farcaster Angels


The game at Wildcard has just begun and it is time to have your skin-in-the-game fam!! Social attention + Creator Economy vibes are bullish even in a bearish market.

The value added by genuine creators don’t have a bull and bear cycle. Also, great creators shine and keep hustling during the bear. 

So maybe it is time to move away from tokens shilled by celebs only to end up as rugpulls and instead  start to support creators who add value in more ways than one!

Go checkout Wildcard with our exclusive code: 5sMRXpqVGINa




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