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Fund What Matters: Your Ultimate GG22 Marketing Game Plan

Get Funded, Build Trust, and Thrive!

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Hey there, impact champions! Have you thought about tapping into web3 funding to fuel your next big idea? Well, now’s your chance! Gitcoin Grants season—#GG22—is officially here, and it's the perfect opportunity to turn your project into a community-backed success. Whether you’re a first-timer exploring the Gitcoin ecosystem or a seasoned pro looking to fine-tune your strategy, this is your moment.

Wondering how to stand out and make the most of your campaign? Here’s a simple guide packed with top tips and tricks to help you navigate your grant journey and make your project stand out.

Raising funds isn’t just about asking for donations—it’s about rallying your community, telling your story, and building trust. Here's a list of my favourite tips and tools that will help you ace your GG22 campaign.

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TL;DR on #GG22:

  • Starts: October 23 at noon UTC

  • Ends: November 6, 23:59 UTC

  • $1.2M+ available in matching

  • 4 Open Source Program rounds, 7 Community rounds

  • Applications still open! Head to grants.gitcoin.co to apply.

New Features:

  • Mint Attestations – Onchain proofs of your donations.

  • Quick Bridge – A seamless, multichain donation experience.


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Top Tips for Rocking GG22:

📢 Amplify:

Tag @Gitcoin and use #GG22 to boost your grant’s visibility. Update your bio and links across your social media, and don’t forget to share your grant in the right communities like Discord, Farcaster, and Telegram.

🤝 Join:

Jump into relevant Gitcoin Telegram, Discord, and community groups where your supporters are likely to be. Engaging with like-minded communities will help you gain more attention and increase potential donations. The people who are most likely to donate to you are people who are already donating to other grantees in the Gitcoin rounds.

📅 Update:

Keep your audience in the loop with regular updates. Show real world progress and highlight what you’re achieving—it helps maintain interest and builds trust.

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🌍 Collaborate:

Collab with fellow grantees by creating collections, promoting other projects, and uplifting the community. We all grow stronger together.

Educate:

Not everyone knows how to use Gitcoin or web3 tools. Create a simple infographic explaining how to donate and share how to set up a wallet for first-timers.

Pace Yourself:

GG22 runs for two weeks—don’t burn out early! Save your energy for the last 48 hours when most donations flood in. Take breaks, stay consistent, and keep your campaign alive.

🛠 Use the Tools:

Make the most of Gitcoin’s marketing toolkit and brand assets. Be sure to get your project on the GG22 Events Calendar and plan your appearances in Twitter Spaces.

For marketing your grant, your most important tools are:

Need more help? Join the Gitcoin Discord. The Let’s Grow DAO team will be there to answer all your queries each day of the lead up to the round.

🚀 What I’ve Learned from 3+ Gitcoin Rounds:

After onboarding and marketing projects in 3+ rounds, here’s what I know works:

1. Optimize Your Grant Page:

Your grant page is your first impression—make it count! Use vibrant visuals, concise descriptions, and compelling stories that resonate with your audience.

Here are some key tools to help you:

  • Karma Gap’s Impact Tracking Tool: Use this on-chain tracker to display your project's impact and boost transparency.

  • Grant Page Roadmap: Outline your goals and timeline using Karma Gap’s new feature to show donors what’s coming next.

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For an in-depth guide on optimizing your grant page, check out this Loom video by Will from Let’s Grow DAO here.

2. Brand Your Social Media:

Your social media is your megaphone. Make sure it reflects your grant’s values and mission. Use visuals, banners, and cohesive branding to build trust.

Create polished visuals with Canva or Figma, and if you’re on Farcaster, take it to the next level by using Karla’s tutorial on using frames to promote your project effectively: Watch the tutorial.

Play Video

Who is Let’s Grow DAO?

Let’s Grow DAO is a collective of Public Goods Enjoyooors, working alongside Gitcoin to help projects thrive during GG22. They act as onboarding partners, providing support to grantees, guiding them through the process, and offering marketing insights to help projects stand out.

Personally, I’ve worked with them on multiple Gitcoin rounds, and they’ve been instrumental in onboarding women-led and Oceania-based projects. They’re all about decentralizing impact, and with their help, your project can gain serious traction.


3. Collaborate with Fellow Grantees:

Grants are about community! Build connections with other grantees in your round. Follow their projects, retweet their posts, and promote their work alongside yours. Collaboration broadens your audience and builds goodwill.

4. Share Your Donations:

Create engaging Twitter threads 🧵 where you share which projects you’re donating to and why they resonate with you. This cross-promotion helps build a supportive ecosystem and encourages more donations.

5. Connect on Social Media (the Friendly Way):

Consider sending direct messages on Twitter or Telegram to potential supporters in your community, but make sure it’s authentic and genuine. No spammy messages! Reach out to people who already know and support your work.


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🔥 Pacing is Key

GG22 lasts two weeks, but it’s easy to burn out if you go all in from the start. The trick is to pace yourself—schedule in rest days and make sure to focus your energy on the final 48 hours, when donations really start to roll in.

And remember, even if your donations are slow this round, you’re laying the groundwork for future success. Trust and credibility in the Web3 community compound over time, so keep building those relationships.


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Last Hurrah & A Personal Note

Don’t expect everything to happen all at once in your first round. You might not see the donations you hoped for right away, but what you’re building beneath the surface is trust, credibility, and connections. In web3, reputation is everything, and every tweet, space, and interaction lays the foundation for future success. The value of trust always compounds over time.

You can listen more to the LGD perspectives on funding, marketing, and web3 grants here in this Twitter Offic Hours:

https://x.com/LetsGROWdao/status/1846340312312021166

GG OG The Hill from Coral Connect has this to say about marketing your grant application:

Marketing for your Gitcoin grant is not easy.

Of course you’re going to want to share on your socials and make sure your community is involved, but the algorithm changes, so no longer is it best to use hashtags.

Secondarily, Gitcoin and grant funding in general takes practice. If you don’t get what you need the first time try again. Eventually you will figure out how to best communicate your initiative to the world, until then keep learning and applying.

The best advice I can give to any project out there is this: Be honest and be yourself transparently.

If you can do those two things the support will find you, and all along the way you will develop the necessary skill for communicating your project to all necessary personas efficiently meeting the end goal.

Read More Tips for Grant Success from OG Ben West.

May the funds be with you!


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Fund What Matters: Your Ultimate GG22 Marketing Game Plan