Firstly, I want to thank you for coming along on this Web3 journey with me...albeit brief.
Photo by Anne Nygård on Unsplash
As I sat there thinking about how to position a newsletter in the Web3 space, I firmly believed that pitching it to beginners was the way to go. If I could provide clear, simple explanations of Web3 concepts and buzzwords, there would be value in that for people looking to learn.
And I still believe there is a place for such a newsletter, but with a caveat — it would have a finite lifespan. At some point, you will move past the beginner concepts and explanations, and move into the Web3 proper space. And, I have no desire to create yet another regular Web3 newsletter.
Decisions, decisions
So, with the above in mind, what do I do? There’s only one outcome here — shelve the current newsletter and move on.
With only 5 or 6 issues released, the picture started to crystalise for me. I enjoyed researching the content and putting my own spin to it. I also enjoyed doing something that I, myself, wish I had when I started in Web3.
I also chose to publish on a Web3 native platform for authenticity. You can’t talk the talk if you don’t walk the walk. I still believe that Web3 publishing will be a growth area in years to come. The ability for creators to own what they create will be game changing…when it becomes more mainstream.
It’s not a conversation about subscribers and readership. With consistency (and if your product is even half decent), those things usually take care of themselves. This is more about me looking at other things now that I have come to the above realisation.
I’m gonna write this forever!
When I started thinking about writing a newsletter, the lifespan of the newsletter wasn’t a factor. I assumed the newsletter would be around for as long as I kept writing. Never did I consider that the topic I chose would have a limited life. But here we are. This train was definately going to run out of steam soon, so why prolong the inevitable?
Photo by Joshua Hoehne on Unsplash
Where to from here?
So, if it’s not a newsletter on Web3 for beginners, then what?
I have been pondering this very question. And, others. Namely, what am I? How do I classify myself? Where does my expertise lie?
I am a generalist — there’s no denying this fact.
This is not a bad thing. I shouldn’t have to clarify or justify but traditional thinking dictates I do. This is not a “jack-of-all-trades-master-of-none” type of scenario. That’s old school thinking. And, I can say that being 55 years old 🙂
I would happily pit my knowledge in many areas against “specialists” in those same areas. But, it’s not about that. It’s about the breadth of experiences I have and can bring to whatever I choose to do. In this case, a newsletter.
So is this just another newsletter on the newsletter pile?
Sure. But, no. Well, I hope not just another newsletter.
I’ve been doing some reading on atomic essays and atomic newsletters (follow the links for easy to understand explanations). And I think I like this concept for a newsletter.
An atomic newsletter on a selected topic, providing a viewpoint, a resource, a link, etc. Short and sweet, leveraging my generalist knowledge of the subject. Any that seem to resonate can be expanded upon in longer form. It’s my newsletter, I can do what I want 🙂
How does that sound? Great. I’ll be in touch soon…
For my subscribers, I will let you know when the new newsletter is ready to go. You can choose whether you want to subscribe or not.
Hopefully, until next time.
