Hello there, and welcome to the eleventh edition of Base Directory's newsletter.
Every weekday, I'll send you a concise email highlighting everything you need to know about an onchain product built on Base, including my thoughts on it and how you can get started using it.
Today's spotlight is on Hypersub, a fantastic product I believe everyone looking to build a sustainable creative business onchain should know about and try out.
Hypersub's mission is straightforward: provide a platform for anyone to earn recurring revenue onchain and they’ve executed remarkably well on this by offering an amazing design experience and a useful kit of tools and features. Let's explore them:
Subscriptions: Hypersub allows you to create a subscription mechanism for your value offering. For example, if you're an artist who frequently shares art onchain, much of your revenue likely comes from one-time purchases. With Hypersub, you can create a deeper and more effective touchpoint with your audience by showcasing the value you'd provide consistently such as weekly airdrops, real-world events, or exclusive group chats and collect weekly, monthly or yearly subscriptions from them. To create a subscription, all you have to do is deploy an image onchain that serves as each subscriber's ticket to the promised perks and value when they collect it.
Revenue-sharing: If you view your subscribers as not just supporters but believers in what you offer, it makes sense for them to share in the upside as your profile grows. In this vein, Hypersub allows you to split a percentage of your revenue with your subscribers. This accomplishes a number of things: it incentivizes them to actively evangelise/promote your brand and to stay subscribed.
Referral-rewards: You can also set one-time referral rewards via Hypersub. For referring new subscribers to your profile, you can share a cut of the subscription payment with the referrer. In my opinion, this is a huge unlock because people will often times just instinctually respond to financial incentives no matter how small seeming they are and when you couple this with how great the onchain economy is at payments, you realise it’s a major growth opportunity.
Allowing creators to define every aspect of their payment model and giving them the tools they need to successfully execute the business end of their vision without needless rent-seeking is a huge value-add and I strongly recommend Hypersub to anyone looking to build a creative business onchain. It's a product that delivers exceptionally well on the promise of what can be achieved with NFT token-gating.
You can keep up with updates from the Hypersub team via their X (fka Twitter) profile and check out the product here.
To explore other products built on Base, visit www.basedirectory.xyz.
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