Hello there, and welcome to the 16th edition of Base Directory's newsletter.
I thought I'd start today's newsletter with a little ask. If you enjoy reading our daily briefings of apps built on Base, kindly help spread the word by sharing this tweet so our work gets amplified.
Today's spotlight is on Blue Social (beta), a product that incentivizes forming real-life connections with people around you.
How Blue Social Works:
A common criticism of our times is how many people endlessly spend time glued to their devices at the expense of connecting with those around them, to the point where many have lost the ability to form real-life connections.
At social gatherings, people would rather be on their phones than talk to the folks next to them. It's a major problem that Blue Social aims to address by rewarding users with their in-app token, Blue (on Base) for real-world interactions with other people.
Basically, you get paid for engaging with the people around you.
Using Blue Social requires you to create a profile as you typically would on any social media app, sharing a little bit about yourself and highlighting your interests.
After creating your profile, you can opt into 'Discover Mode' which is the core of Blue Social's offering. It matches you, based on your interests with other Blue Social users around you who are interested in connecting by leveraging Bluetooth technology.
When you engage in a conversation with other users, Blue Social validates that you've actually interacted with each other through NFC (Near-field communication) on your devices and Bluetooth. After validation, you'll both get rewarded with Blue Tokens.
A cool feature of Blue Social is how well it abstracts away the crypto angle of the product. The sign-up process follows the standardized onboarding for social apps, allowing users to sign up with an email address and password making it easy for anyone to use the product regardless of their familiarity with crypto.
I think Blue Social is a laudable experiment towards a positive societal goal: fostering more human connections and I'm very curious to see how they execute and prevent bad actors from gaming the system at scale.
You can keep up with updates from the Blue Social team via their X (fka Twitter) profile and download the app on Playstore or App Store. For more detailed context into Blue Social, read their whitepaper here.
43
To explore other products on Base, visit www.basedirectory.xyz.
Thanks for reading through! See you tomorrow.
