Marketing onchain products effectively post-buildathon is very important for gaining traction, especially after an event as immersive as the Base Africa Buildathon. Here are a few targeted strategies that yoou can use to leverage the buildathon experience, the Base ecosystem, and the unique onchain value of your product:
1. Share Real-World Use Cases Developed During the Buildathon
Highlight specific use cases and features you developed during the buildathon to address local challenges, showing how your product is ready to deliver real value. For example, if your product was designed to improve financial inclusion, share testimonials or videos showing the use cases in action.
Emphasize the power of your onchain approach, such as transparency, efficiency, and security, and tie these benefits to Base's infrastructure.
2. Engage the Base Community on Social Media
Utilize hashtags like #BaseAfricaBuildathon and #BasexThirdInternet to keep the momentum going. Regularly share content that gives insights into your product’s journey, improvements post-buildathon, and user feedback.
Showcase the buildathon experience with visuals—whether behind-the-scenes photos, demo videos, or user feedback gathered during the event. These posts are effective for maintaining a relatable and authentic connection with your audience.
3. Collaborate with Other Buildathon Participants
Since many onchain products built during the Base Africa Buildathon likely complement each other, consider cross-promotions with other builders. For instance, if your product focuses on writing or financial services, collaborate with projects addressing onchain identity to offer a cohesive user experience.
By networking within the Base community, you can also share user bases and insights, especially if you both appeal to similar markets.
4. Tap into Base’s Developer and User Ecosystem
Base provides a platform where developers and users converge. By releasing tutorials, documentation, and easy onboarding materials, you can empower Base developers to integrate with or extend your product.
Hold community events, like live coding sessions or Q&A sessions, to introduce both technical and non-technical users to your product’s potential on Base.
5. Utilize Local Influencers from the Buildathon
Engage with the influencers and local advocates who helped spread the word during the buildathon. Since they’re already familiar with your product’s purpose and potential, they can help drive more awareness to a broader audience by discussing the next steps and applications of your product in the real world.
6. Incentivize User Feedback and Referrals
Encourage early adopters to test your onchain product by offering Base-native incentives, like free Base names, to users who provide detailed feedback. This can also be a powerful way to crowdsource feature ideas and fix any gaps users might experience post-launch.
Base’s infrastructure makes it easier to implement referral programs—let users earn rewards for each referral to broaden your product’s reach organically.
7. Create Educational Content on the Benefits of Onchain Solutions
Educate your target audience on the advantages of onchain over traditional solutions. Articles, blogs, or infographics can explain how Base makes onchain transactions smoother and more secure, differentiating your product by showing users the transparency and security Base provides.
By combining these strategies, you can create a strong post-buildathon marketing plan that builds on the momentum of the event while positioning your onchain product as a trusted, practical, and accessible solution for users both within the Base ecosystem and beyond.