gm gm folks,

castmoney was started to solve a personal problem: finding needles in a haystack. 2024 memecoin szn really catapulted the number of tokens being launched everyday. we started this to solve a personal problem: find what our farcaster friends are buying, find alpha early & find the best tradooors on base.

from aug'23 to feb'24, we experimented ruthlessly & created https://app.cast.money/ --> a trading platform built on top of farcaster.

we showed you:

• a social feed of what farcastooors are buying,

• each farcastoor's trading history: their wins, losses, buys, sells, current portfolio

• the hottest tokens across 15m, 1hr, 6hrs, 24 hrs [price action of farcaster users]

• a token profile with social graph, ticker talk, all the $$ info around the token, your holdings, your profit

• 1 click cash in cash out's.

  castmoney saw decent traction with about 5,000 weekly traders and $50k in monthly volume. we've even grown our treasury to 7 figures by using our own platform to catch opportunities early. but, that's never enough. after months of building and learning,

  we realized something important:

  1. user behaviour, wrt to trading platforms is too sticky: 5% platforms make 95% the revenue. you need a delta4 product for users to go away from their older behaviour.

  2. distribution to your product is incredibly hard. wiser to test thesis' by leveraging warpcast's distribution.

  3. the maintenance cost of indexing a chain is enormous. the compute + engg. resources required for it are enormous. and we'd have to probably process $2mn a month just to break even on our costs.

  4. not marketing it enough. we never did a full fledged launch. we were sucked into the cycle of 'right after this feature, we'll launch'.

we made a range of mistakes, in all honesty. first principles thinking often went missing. but better late than never. the big insight? the "hot tokens" feature has consistently been what users love most [devised from a few hundred posthog screen recordings, lol], so that's where we're now focusing 100% of our attention for the time being. we launched a mini-app on farcaster yesterday.

why frames:

farcaster with framesv2 + warpcast wallet + coinbase's distribution unlock is the best way to get d0 distribution for solid consumer products. it's at a very, very unique vantage point, with an insane team [most ex-coinbase], a lot of $$ in the bank & a novel idea that read, write & own promotes: a permissionless social protocol. it's truly about 'owning' on farcaster.

we know that the cost of creation of software is in rapid freefall; this is turning software into a new form of media, where software "creators" will become the next youtubers or ig influencers. the logical next conclusion is a great place for a consumer company to be is the instagram or yt/tiktok of software as they are to images and videos. warpcast leaning into framesv2 could make it the next generation of software-as-media. the crypto component provides native monetization rails for software creators. the protocol part provides auto identity/auth/social graph for the software that is created on the platform. farcaster isn't "programmable social" but maybe it's the inverse: social software.

the dream is still the same

discover the best tokens early, buy + sell autonomously, expand to all chains _ assets. helping you make money from hot on-chain opportunities 24/7, even while you're asleep.

we're abstracting the web-app into a range of mini apps / experiments on warpcast itself. here's everything we're shipping atm. discover the best tokens early, buy + sell autonomously, expand to all chains _ assets. helping you make money from hot on-chain opportunities 24/7, even while you're asleep.

some thesis' will be publicly tested as products. some will be internally tested with our treasury wallet. if the thesis validates on these 4 fronts, you'll see a swanky mobile experience with widgets.

in the trenches of defi, there's a shared rhythm we all know too well. the constant scanning of discord channels at 3am, the muscle memory of checking telegram between bites of dinner, the fomo-driven refreshing of twitter feeds during family time. we've normalized a way of trading that treats sleep like a luxury and rest like a weakness. we don't want that to be the case forever.

castmoney is rebuilding the relationship between humans and defi markets. we believe the machines should adapt to us, not the other way around. you shouldn't have to choose between having a life and catching the next opportunity. between sleep and wealth. between being present with your family and being early to alpha.

our vision is simple but revolutionary: an ecosystem where machines work on human terms. where technology serves life instead of consuming it. where opportunities find you, not the other way around.

join us

we're just getting started. follow us on twitter and warpcast to stay updated and join our community of alpha seekers.

sleep tight. trade right.

castmoney team
april 2025