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The Button Factory

Assembly lines and decentralized designs.

I wanted to share some field notes today from the frontlines of building. We are witnessing a profound shift from centralized services to rapidly re-investing into open social development. New tools are being created, serious engineering agreements are forming, and the hub ecosystem is currently under siege at the protocol level.

Product-market fit is still here.

Many teams are now betting on what is no longer a risk: we feel that the market for novel consumer experiences is going to get really big, really fast. Churn is dipping down again, and demand is unevenly trending up. New problems are being solved at a breathtaking pace.

Decentralized systems redistribute control and authority from incumbent players. Builders who can navigate the nuances of a protocol's design earn resiliency, and teams become more empowered with their work. Things compound in the right way. Transparency over the data means better user investments and seamless experiences. I can propose a product thesis and then rapidly spin down ones that don't make sense. No product managers, no chiefs of staff.

Farcaster has proven new use cases of financialization and social networking that were previously dependent on the whims of siloed teams in traditional tech firms. Many projects are being built openly, in public, and attracting incredible creative talents.

Every day for the past month, it has felt like my team has been working at the button factory. Yesterday was a new idea. Today is execution. Tomorrow we ship new small features, add another heuristic. Next week we burn it down again and rebuild. It's not good enough. The things we are most proud of, created from the plastic molds machined by hand, we are tossing away and reimplementing with new learnings.

Over and over again. Build, ship, iterate.

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#farcaster#open social#decentralized social#socialfi