There was a lot of debate on Twitter this week about Coop Records campaigns.

In short - Coop Records is the top user of Boost and one of the top creators on Layer3.

This sparked a lot of conversation from independent artist about the evolution of collecting and their discontent with using rewards to incentivize mints.

Coop 🔥_🔥

@Cooopahtroopa

Onchain campaigns are a core part of @cooprecsmusic

Here's why

Coop Records cares about bringing great music onchain. We believe that to expand the TAM of onchain music we need to bring in net new users and the best way to do that is to work with artists that have growing fan bases.

We're constantly thinking about ways to expand our product and to evolve what it means to collect.

While no one quite has the answer - we've been very inspired by Zora's new mobile app and secondary market.

That's why we had Jacob on the podcast this week, to really dive in the weeds on all the nuanced the app and protocol had to offer.

If one thing is for sure - the energy is starting to shift and its go time.

The race is on to bring real people onchain and most crypto people can agree we still have a ton of work to do to get there!

Just Dropped

Manil - Be Mine - MEMBA - Transcendence - Harrison First - Warm Embrace - Babsy. - Everywhere - Joshua Golden - Joshua Golden

Did you know you can earn OP for collecting? Check out our custom Boost Inbox.

Join the club or subscribe to the FREE tier here.

Featured Drop

MEMBA returns for their third Coop Records release following their breakout onchain track “Back Online” - which generated 6 ETH from 10K collectors.

Earn 100 COOP some LOUDER from the Boost!

Collect it here.

Coop Records Podcast: Jacob from Zora

We're joined by Jacob Horne - the CEO of Zora to chat about their new mobile app.

It's one of the best crypto mobile apps that's been launched to date and we went deep on what it takes to get real people onchain in a jam packed hour episode.

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You're all caught up! See you next week.

Coop Records Weekly - New music from MEMBA, Babsy. and Josh Golden.