📲 Base Enters a New Era: The App That Could Onboard the World

At "A New Day One," Base didn’t just launch a rebrand. It launched a movement.

The event, led by Base creator Jesse Pollak and Coinbase CEO and co-founder Brian Armstrong, was a rally cry for a new internet—one where social networks are open, creators own their work, and crypto actually works for everyone. What they revealed wasn’t just sleek design or a product drop. It was the blueprint for crypto’s next chapter: accessible, social, programmable, and built for the masses.

Let’s break down the highlights 👇

Social is no longer a bolt-on. It’s the foundation.

The new Base App feels like a feed, chat, wallet, and app store all rolled into one. It’s where your group chat meets your portfolio, and every cast, like, or post can unlock value.

“It’s not a financial services business. It’s a software product. And it can launch all over the world from day one.” — Brian Armstrong

For creators, it means your content is immediately liquid. Your fans become co-owners. And your upside isn’t limited by algorithms or ad revenue.

Payments in crypto have long been a mess—slow, expensive, and confusing. But Base Pay changes that.

USDC checkout is now one-click. No wallet connection. No chain switching. And yes, it’s already integrated with Shopify, rolling out to tens of thousands of merchants this year.

"We didn’t want to just make a good crypto payment experience. We wanted to make the best payments experience anywhere.” — Alex Danco, Product Director at Shopify

Even better? Merchants can opt to keep USDC or convert to local currency—no extra fees, no headaches. And for buyers? Base Pay will offer 1% cash back in the U.S. for anyone who pays with USDC. Base Pay doesn't just make payments easy—they're rewarding.

The Base App isn’t just a wallet—it’s an operating system for the onchain economy.

From games and prediction markets to AI agents and creator tools, mini apps are built directly into the app experience. No app store gatekeeping. No downloads. Just tap and go.

These aren’t gimmicks. They’re viral, multiplayer, and monetizable. Remix, Noice, and Decentralized Pictures showed what’s possible—playable feeds, microtips for content, and community-powered filmmaking.

“We started with text, then images, then video. Now it’s apps. This is the next language of the internet.” — Aneri, Base product lead

Base isn’t trying to do it alone. It’s laying the rails for everyone else to build.

From smart wallets (Base Accounts) to developer SDKs and open APIs, Base has made it dead simple to plug in and build. Identity? Check. Payments? Instant. Distribution? Baked in.

“Every builder in the world becomes the extension of your product and team.” — Chintan, Head of Engineering at Base

The Base App rides on six open layers—ENS, Farcaster, XMTP, Zora, smart wallets, and fast transactions via BaseChain. It’s the most interoperable app crypto’s ever seen.

Whether you’re an artist in LA, a designer in Costa Rica, or a kid in Nigeria posting about farming, the Base App lets you create, share, and earn—without gatekeepers.

“On Base, if you post and get a few likes, you’ll earn a little. If you go viral, you’ll earn a lot.” — Jesse Pollack

No waiting for monetization. No follower thresholds. Just value flowing directly from your community to your wallet.

• New brand, new UX, new app. Built social-first, not finance-first.

• Mini apps bring a new wave of interactive, viral, and monetizable content.

• Base Pay makes USDC checkout seamless—online and soon IRL.

• Open dev stack invites anyone to build—and grow—on Base.

• The creator economy just got composable.

This isn’t just another crypto wallet. This is crypto’s consumer moment.

Still day one. But it feels like the start of something huge.

Get started with The Base App at https://join.base.app/

Watch the full livestream on X here

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