How To Easily Create A Website For Your Online Business

Every online business owner should know how to build a simple website

I started my first website (a fitness blog…) in 2009. Since then, I’ve set up dozens of blogs and websites for both myself and my clients.

Luckily, the technology has evolved a lot over the years and now it's easier than ever to launch a website.

Unfortunately, I still see business owners making it harder than it needs to be.

  • Spending months researching all the different software options out there…

  • Agonizing for weeks over the layout and what color to make the buttons, what size to make the headlines and what fonts go together…

  • Wasting dozens of hours watching YouTube videos trying to learn how to code some meaningless feature that no one cares about…

All that researching, tinkering and YouTube watching is just procrastination.

It makes you think you’re doing something important, when in reality you’re just avoiding the important stuff - like building your email list, creating great products and services, selling your offers and delivering results for your customers.

The real work is building your business. Not building a website.

So don’t waste your time and energy making it more complicated than it needs to be. 

Here’s how you can get a website up and running quickly so you can get back to focusing on building your business.

Start With A Premium Hosting Company

When it comes to your website, your hosting company is your most important investment.

The biggest mistake you can make is trying to save a couple bucks by going with a cheap hosting service.

It was a nightmare.

My site was painfully slow. It crashed all the time. And customer support took forever to call me back whenever I had a problem. Which was all the time.

The last straw was when my site got hacked and all my content was replaced with Russian text, promoting who knows what.

Lesson learned – don’t skimp on hosting.

You’re running a business, you have to treat it like one. 

Which means not cutting corners to save a couple bucks. So do your research and go with the best hosting company you can afford.

Or you can save yourself some time and check out WPX Hosting. I've been using them for years and they're the only hosting company I trust with mine and my client's businesses.

They're not cheap, but the extra couple bucks a month is worth it for infinitely better service, security and customer support. 

Next, Install WordPress

If you want to make changes to your website without needing a computer science degree, you’ll need to install a content management system.

There are a lot of options out there but WordPress is by far the best.

WordPress is an open source platform that already powers over 40% of the internet.

It’s used by millions of bloggers, marketers and entrepreneurs because it’s secure, easy to use, and allows you to customize your website any way you want.

Plus, most hosting companies make it easy to install WordPress with a single click.

I know for sure WPX Hosting does.

You just go into your hosting dashboard, click a button and in a couple minutes your WordPress site is setup and ready to go.

So don’t worry about all the other platforms out there - WordPress is the right answer.

Finally, Pick A Theme And Customize It

There are millions of WordPress themes out there so it’s hard to say what’s best for you and your business.

I will say though, you want a theme that’s simple, lightweight and easy to customize to your needs. For me, that's GeneratePress Premium. It's so good I'll never even consider using another theme.

Once you have a theme, spend a few minutes quickly customizing it.

Quickly is the key word there. It’s easy to waste a ton of time on design.

I’ve seen entrepreneurs spend months tweaking their layout. Agonizing over colors and fonts. And trying to design the perfect logo.

Please don’t do that.

The only person who cares about that stuff is you.

The people who end up on your website only care about one thing - how your content, products and services can help them solve their problems.

And the more time you waste worrying about your font and color palette, the less time you’re spending building your business.

So don’t fall into the design trap.

Just go with a lightweight, premium theme.

Make your layout simple and easy to navigate.

Choose a web-friendly font.

Pick a primary color and an action color.

Then get on with it.

Don’t Make Building A Website Harder Than It Has To Be

Go with the best hosting company you can afford.

Install WordPress.

And use a simple, lightweight theme that you can quickly and easily customize.

If you don’t overcomplicate it, you'll have your site up and running in under an hour.

Which leaves you more time for the important stuff… like creating great content, building new products and services, and growing your business.

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