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July 4, 2024 Product Discussion Recap

Onchain Checkout, from a product perspective.

In our bi-weekly meeting, Ben and Heather took the helm to discuss some exciting developments and the future direction of our Onchain Checkout. For those unfamiliar, our usual hosts, Jason and Dan, handle Q&A sessions, but today Ben and Heather wanted to delve deeper into our product strategy and introduce Heather, our new team member focused on market strategy.

Introduction to Heather

Heather joined Embr Labs about 45 days ago, bringing with her a wealth of experience in go-to-market strategies across various technology sectors, including gaming analytics and Web3. She's passionate about our project and is eager to help us realize our vision for Embr Labs’ Onchain Checkout product. Heather's extensive background in new forms of technology and communication has prepared her well for this role. She has worked with notable clients like Riot and Activision Blizzard and has been deeply involved in the Web3 space, particularly with NFTs and smart contract testing.

Onchain Checkout Strategy

Ben and Heather discussed our strategy for rolling out the Onchain Checkout to a broader audience. They are prioritizing the following:

  1. Clearing Protocol: Before any project can use our Onchain Checkout, it must pass our 16-point clearing protocol to ensure safety and reliability. This protocol serves as a trust signal to users, verifying the project's integrity. Projects that do not initially pass can appeal and receive guidance on meeting our standards, ensuring that our platform maintains high quality and security.

  2. Influencer and Ambassador Engagement: They plan to leverage influencers and ambassadors to promote our Onchain Checkout. These individuals will be vetted to ensure they can accurately and effectively represent our platform. This approach aims to harness the viral nature of social media and community endorsements to drive adoption. By providing influencers with easy-to-use tools and appropriate incentives, we hope to create a robust network of promoters.

  3. Dashboard and Marketing Tools: Embr Labs is developing a comprehensive dashboard that allows token projects to manage and market their tokens easily. This includes tools for self-promotion and a user-friendly interface that bridges the tech layer with the marketing layer. Projects will have access to a variety of functionalities, such as listing more tokens, marketing tools, and sharing features to boost their visibility and success.

Future Outlook

Our roadmap for the next 6 to 12 months includes several key milestones:

  • Beta Testing: We aim to beta test our Onchain Checkout this quarter, collecting feedback from early users to refine the product. This beta phase is crucial for identifying any issues and making necessary adjustments before the full launch.

  • Multi-Chain Capability: One of the most exciting features in development is the ability to swap any token across multiple chains seamlessly. This will significantly broaden the user base and simplify transactions across different blockchain ecosystems, eliminating the need for bridges and multiple exchanges.

  • Real-World Application: Beyond the crypto space, we envision our Onchain Checkout being used in everyday e-commerce, allowing users to pay with cryptocurrency while merchants receive fiat if preferred. This functionality will bridge the gap between digital and traditional currencies, making crypto more practical for everyday use.

Key Takeaways

  • Interoperability and Speed: The core strength of our Onchain Checkout lies in its ability to handle fast, cross-chain transactions. This feature is critical for both end-users and token projects, offering a seamless and efficient transaction experience. Our goal is to ensure transactions occur in seconds, not minutes, providing a superior user experience.

  • Accessibility: By simplifying the process of buying and selling tokens, we are making the crypto space more accessible to non-native users. This includes potential applications in charitable donations, where users can quickly transfer leftover tokens to support causes they care about. The ease of use will also attract new users who may have been hesitant to engage with complex crypto transactions.

  • Community Engagement: We are heavily relying on our community to spread the word about our Onchain Checkout. Engaging with ambassadors and influencers is a strategic move to ensure widespread and organic growth. Our community's involvement is essential for building trust and encouraging widespread adoption of our platform.

Wrapping Up

We are in the final stages of preparation for a full market launch, aiming to get everything right before hitting the go button. The next few months are critical as we finalize our product, engage with our community, and prepare for a robust launch. We are incredibly excited about what the future holds and grateful for the continued support and enthusiasm from our community.

Our team is dedicated to delivering a product that not only meets but exceeds expectations. We believe that Onchain Checkout has the potential to revolutionize the way transactions are conducted in the crypto space and beyond. As we move closer to the launch, we will continue to keep our community informed and involved in the process.

Stay tuned for more updates, and as always, thank you for being part of this journey with us!

Watch the full recording of the event below.

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