In the era of flooding information everywhere, distinctive nature of individualistic and collective knowledge can be seen everywhere. While individualistic knowledge (individual person, entity or small group of persons) is crucial for research and innovation, collective knowledge plays a fundamental role in shaping public awareness and fostering resilience against anti-social elements.

The individualistic knowledge is like explorer into the forest of conceptual world which is hidden in plain sight of physical world. They find good spots, view (perspective), gems, etc. Now others have to actually go there and utilize the spot, view/perspective. Collectively help in enhancing the spot, view/perspective.

Currently most of society's narrative comes from long planned, long history related cultural, societal ways. Lots of people are usually even unaware of those ingrained beliefs in them which cause them to see the world in different lens. Whatever ideologies and thoughts are being promoted, those come out at scale. Then Indians wonder why it is happening.

There is age old saying : 'you reap what you sow', fits Indian society.

Many people come to defend so much promotion of these things, in the name of culture. Because they think these practices don't affect behaviors, because they don't full ingrain those beliefs in them. But lots of people do.

targeted content for target demography, apologetics : The idea generators, cultural practices & faiths & influential people, The whatsapp propaganda machinery, Appropriation of historical figures etc.

Since they have hijacked almost all aspects of life, (media, social media, entertainment, lots of influential people, so many other organized ways),
how can people revolt on daily basis even on thought, connect with others on some commons themes, beliefs and shared archetypes about the world.

They became dominant narrative almost on platforms. But they set different belief systems thinking in different demography, since false is easy to be consumed when personalized. they have fed their narrative as truth which is different to different demographic.

Now here interesting about truth is, it should be consistent. So currently their overwhelming reach of their all the propaganda is back firing. Since it is showing their inconsistency at large scale. so it has became easy to figure out those inconsistencies via contrast.

And on positive side, there are lots of ground level sentiments, social media pages, youtubers, artists, activists raising awareness against regressive things/beliefs in society, people themselves speaking etc etc.

Usually what people are aware about know things, speak against on reddit, general public isn't much aware due to many reason discussed above. Even just sharing content from here is usually out of reach for many Indians.

• what in general initiative any individual should try or can try in their own way, considering present scenario of society?

• what fundamental beliefs/behaviors of society which is stopping people from seeing the correct picture and uniting?

• what ways of spreading knowledge, what information/concepts that needs to be simplified/recreated to be able to digestible by general public?

• what cultural/social practices that needs to be changed/created to promote resiliency against their tactic of polluting movements and ideas? what type of arts etc should be created, promoted more?

etc etc.