The ideal of “art for art’s sake” is a beautiful concept, but in the onchain space, it’s not always practical. Here, artists are not just creators—they’re entrepreneurs navigating a complex and rapidly evolving marketplace. In this environment, financial sustainability is as crucial as creative expression.
Art onchain isn’t only about the emotional or expressive reasons behind the work; it’s also about recognizing the value of that work in a commercial context. Artists are building their own brands, managing their own sales, and making strategic decisions that directly impact their livelihood. This entrepreneurial mindset doesn’t diminish the art; it empowers artists to define their own paths and engage more actively with their audience.
This perspective advocates for a space where artists can openly discuss their work’s value, share their stories, and embrace their roles as entrepreneurs. Art as a business doesn’t make it any less meaningful; it ensures that artists can continue to create on their terms, sustaining both their craft and their careers.
