The "halo effect" is a psychological bias where perceived success in one area enhances overall perceptions. In the onchain world, selling on prestigious platforms like Christie's or Sotheby's can create this "halo," suggesting high quality and value. However, for emerging artists, building this perception takes deliberate effort.
To cultivate your halo:
Get Media Coverage: Being featured in articles or interviewed on podcasts signals that your work and perspective are worth sharing. Reach out to media outlets and podcasts, highlighting your unique angle to get noticed.
Win Awards or Competitions: Awards and recognitions can significantly boost your perceived value. Enter competitions relevant to your niche—winning or even being shortlisted can position you as a leader in your field.
Leverage the Superstar Effect: Specialize in a hyper-niche area where you can stand out. Becoming the go-to artist for a specific style or concept sets you apart and builds a unique halo around your work.
While building a halo is about perception, creating meaningful connections along the way is key to lasting recognition and success. The halo effect can capture attention and open doors, but it’s up to you to truly win hearts. Keep creating, keep engaging, and let your continued efforts speak for yourself.
