In 2020, I launched a token called $TATR. It was a social currency designed to reward people not for staking capital but for sharing digital art.

We called the mechanism Social Liquidity Mining (SLM).

The idea was simple: reward people who spread value, not hoard it.

At the time, it felt experimental. In hindsight, it looks inevitable.

What I Built

$TATR was a token distributed through SLM. It was an early attempt to design tokenized incentives for cultural engagement.

• You could only earn $TATR by gifting “The People’s Potato” NFT to someone who had never owned one.

• Both sender and receiver were rewarded, but only if it was a first-time interaction.

• The protocol included a reward split, anti-gaming mechanics, and a Social Distribution Score (SDS) model to measure organic behavior.

In total, 695,000 tokens were distributed.

A provisional patent was filed, then later abandoned in favor of an open-source, protocol-first ethos.

The contract was later renounced. 90% of supply burned.

What I Got Right

☑️ Social tokens are better earned than bought
$TATR wasn’t just airdropped. They were unlocked through interaction.

☑️ Distribution > Scarcity
I designed the protocol to incentivize sharing, not hoarding.

☑️ NFTs as community bridges
Each Potato was a conversation starter, not just a collectible.

☑️ Decentralized Patreon was coming
Anticipated token-based membership before it hit mainstream Web3.

What I Got Wrong

🚫 I underestimated gas friction
Airdropping rewards became too expensive to scale on Ethereum at the time. L2s like Base and Optimism eventually solved this, but the timing was off.

🚫 I got claiming wrong
I assumed no one would want to bother. But the opposite happened. Claiming became the new like button. A small hit of validation and control.

🚫 I thought protocol-first was enough
I believed Social Liquidity Mining could thrive at first without a platform. Technically it did. But in hindsight, platforms create social gravity. Protocols still need places to gather.

Why It Still Matters

I walked away from $TATR in 2022. Not because the idea was wrong, but because the space wasn’t ready.

In 2021, I filed a provisional patent for Social Liquidity Mining. It was a protocol designed to reward peer-to-peer participation through NFT distribution, token incentives, and anti-gaming mechanics.

Today, that thinking is everywhere.

Every week, I see platforms rolling out features first explored through Social Liquidity Mining. Peer-to-peer distribution. Earned rewards. Social scoring. Cultural tokens with no roadmap but the people holding them. Platforms like Farcaster, friend.tech, and Stack are exploring patterns I tested in 2020.

The protocol may be dormant, but the ideas are alive. They’ve shaped how I think about engagement, coordination, and what meaningful participation looks like in Web3.

This was not just an experiment. It was a signal.

🏛 Explore the $TATR archive
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