Back when I was working in book publishing, I saw firsthand how technology reshaped the industry. In 2006, blogging and social media started to disrupt traditional publishing. Authors were nervous—worried about stolen ideas, lost writing time, and losing focus on their craft. But those who adapted quickly discovered something important: engaging with readers through new platforms only amplified their visibility.
Social media, ebooks, and podcasts didn’t replace the writing process; they enhanced it. Authors who embraced these tools became more than just writers; they became part of a community, sharing their journey and building anticipation for their work. Readers, publishers, and agents all paid more attention to those who were active online.
Today’s artists face a similar crossroads. You can resist new technology or use it to connect with your audience in meaningful ways. Just as the publishing industry learned, embracing digital tools doesn’t detract from the art—it deepens the relationship between creator and audience.
The digital art space is complex, but mastering these new tools can set you apart. Art is evolving, and so must you. Resistance is futile—adapt, connect, and let your work resonate in the digital world.
