As artists, many of us resist being seen as a product.

Art, especially when created with passion, might feel like it should be about pure expression, not something to be bought and sold.

But here’s the paradox: when you share and sell your work, the line between creator and product starts to blur.

Like it or not, both we and our art are often viewed as products.

By not taking an active role in shaping our narrative or engaging in thoughtful marketing, we willingly—whether consciously or unconsciously—give up control.

And that’s the crux of the paradox: even if we choose not to market, others will market us—just not in ways we can guide.

So, as an artist, I’d rather influence how people perceive me and my art, even if it means stepping into spaces I’d rather avoid.