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Building in Public: La Bitcoinf and the Expansion of Exponential TOM

Newsletter Issue #3 – A Deep Dive into Event Strategy and Live NFT Creation

Hey Everyone,

This week has been another pivotal moment for Exponential TOM as we dive deeper into combining the physical and digital worlds of Web3 and AI. From figuring out how Bellomas and Exponential TOM will strengthen each other to organizing an engaging, live event for La Bitcoinf, we’re continuing to build an ecosystem where technology and creativity intersect in impactful ways.

Here’s a recap of the key insights from our latest session as we prepare for the biggest Bitcoin conference in Latin America:


1. Entering the Physical Space: La Bitcoinf Strategy

Our acceptance to present at La Bitcoinf is a massive opportunity for Exponential TOM to establish a physical presence at one of the world’s leading tech and crypto conferences. We’ve developed a unique approach that will engage attendees directly by giving them an interactive NFT experience, showcasing the power of AI and Web3 in a live, tangible way.

The Experience We’re Creating:

  • Live NFT Creation Booth: Visitors will experience the creation of their own NFT from scratch, using AI avatars, AI-generated music, and blockchain minting—all within 15 minutes.

  • Collaboration with My Wife (Belle): Together, we’ll guide visitors through the process, with Belle creating their AI avatars and me generating songs based on their personal stories. The final product—a custom NFT—will be minted on Zora and sent directly to their wallet.

  • Livestreaming the Event: For those who can’t attend in person, we’ll livestream the entire process on X, YouTube, and LinkedIn, giving our global audience a chance to engage with the experience.

  • Real-Time Interaction: Attendees will get to see how AI and Web3 come together, and they’ll le

    ave with a personalized NFT, offering them a first-hand introduction to blockchain technology.

Why This Matters:

This event allows us to bridge the gap between the physical and digital, showing how easily accessible these technologies can be. By taking something as complex as AI and Web3 and turning it into an entertaining, fun experience, we can make these tools more relatable and engaging to a wider audience. It will also serve as valuable marketing for Exponential TOM, as we will be sharing our story live and spreading the word about our work at one of the most high-profile crypto events.


2. The Technical Strategy: Making It All Work Seamlessly

To make this event flow smoothly, we’ve outlined all the tools, devices, and workflows necessary to keep everything running efficiently. Here's how we're organizing the event, broken down into key components:

Tools and Devices Ready to Go:

  • Custom GPTs: Pre-trained with prompts specific to creating songs and avatars in under 15 minutes.

  • Livestream Accounts: X, YouTube, and LinkedIn fully set up to capture the event live.

  • Devices Setup:

    • Dual-screen computer for livestreaming and handling music generation, Canva editing, and NFT minting.

    • Belle’s phone for taking pictures and converting them into AI avatars with ChatGPT, then uploading them to Canva.

    • AI Glasses for behind-the-scenes footage, adding another layer of content creation to the experience.

Streamlined Workflow for Efficiency:

  • Visitors arrive, and we greet them with a simple chat to gather information.

  • Belle takes a picture, and ChatGPT turns it into an avatar, uploaded into a Canva template pre-designed with Exponential TOM branding.

  • The song is created live in front of them, pulling from their responses, while we keep the atmosphere light and interactive.

  • The final product is minted as an NFT on Zora and gifted to them, complete with royalty sharing.

  • Throughout the process, everything is streamed live, offering our online audience a window into the world of AI, Web3, and NFT creation.

Challenges and Adaptations:

  • We’ve decided to explore creating instrumental-only songs to speed up the workflow, as instrumental AI music has a 99.9% success rate and takes less time to generate and finalize.

  • Wallet setup for attendees will use social login wallets, simplifying the blockchain aspect, especially for people new to crypto.

  • We’ll experiment with AI-generated avatars using Bitcoin themes to reflect the event's context.


3. Tying La Bitcoinf to Exponential TOM’s Broader Strategy

This event isn’t just a standalone experience; it’s a powerful addition to the Exponential TOM ecosystem. Here’s how this fits into our long-term strategy:

Multi-Layered Content Creation from the Event:

  • Live Streams: The event will provide hours of footage that can be repurposed into highlight reels, tutorials, and behind-the-scenes videos.

  • NFT Collection on Zora: Each NFT created at the event will be part of a special La Bitcoinf collection, with each attendee receiving their own unique NFT.

  • Blog and Newsletter Content: After the event, we’ll publish a case study on Mirror, detailing how to use AI and Web3 in live event settings. This will also feed into a newsletter on Paragraph, where we’ll break down the tools and workflow, sharing our key insights from the experience.

  • Community Growth: We’ll use Warpcast to engage the Zora community before and after the event, ensuring that people are excited for the mint and follow along with our journey.

Physical Expansion of Exponential TOM:

If this event is a success, it opens up new doors for Exponential TOM to have a physical presence at other Web3 and crypto events. This could lead to future collaborations, speaking opportunities, and even paid gigs at similar conferences around the world.


4. Long-Term Planning and Actionable Insights

One of the most valuable takeaways from this session is the realization that our physical presence can significantly enhance our digital content strategy. By participating in La Bitcoinf, we’re not only engaging attendees but also feeding Exponential TOM’s long-term growth.

Key Insights Derived:

  • Efficiency is Key: By streamlining the NFT creation process, we can offer a frictionless experience that educates and entertains while making complex technologies accessible to everyone.

  • The Power of AI and Web3: These technologies are not just for innovation’s sake—they offer real tools to scale creativity. We’re showing how one idea can be turned into many forms of content, from NFTs to live streams to blog posts.

  • Physical + Digital Hybrid: Creating a bridge between the physical and digital worlds is a powerful way to build trust, engage communities, and showcase the potential of these tools.


What’s Next?

As we continue preparing for La Bitcoinf, we’ll be focusing on fine-tuning the technical setup, practicing the flow of the live event, and ensuring that every element comes together smoothly. We’ll also be engaging the community through Zora, Warpcast, and other platforms to build excitement leading up to the event.

Stay tuned for more updates on how we’re bringing AI, Web3, and creativity to life in the physical world—and how this journey is shaping the future of Exponential TOM.

Until next time,
Exponential TOM Team

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