The internet continues to evolve, as web3 brings us closer to decentralized, secure, and transparent online experiences. This shift brings great advantages but also requires brands to navigate pseudonymous customers and Web3 communities. Fortunately, these challenges can be overcome with Web3 Forms. This article delves into the importance of Web3 Forms for improving customer relationships and community management strategies.
What are Web3 Forms?
Web3 Forms are a cutting-edge marketing tool designed to empower web3 startups to realize their full potential. By allowing users to connect their onchain wallet address to the form, Onchain Forms help brands better engage with web3 customers and capture information linked to their onchain actions.
Web3 Forms comes with a CRM feature that combines web2 data (like emails, phone numbers, and social media profiles) with Web3 data (such as wallet activity and token ownership) into one platform. This data provides a better understanding of customer behaviors, preferences, and pain points, helping web3 products improve their marketing strategies and create experiences that resonate with customers.
What are the differences between Web3 Forms and traditional forms?
Web3 Forms transform the traditional form experience by integrating users' wallets for verification and submission. In contrast to conventional forms requiring email addresses, Web3 Forms streamline the process by utilizing wallet addresses.
A wallet address is a valuable source of information that shows a customer's public onchain transaction history, the digital assets they hold in their wallet, and other important details. Web3 Forms can be token-gated to limit access based on tokens or NFTs held, improving security and allowing for verification of asset ownership. This innovative approach empowers marketers to gain deeper insights into their community, enabling them to discern consumer behavior trends and tailor strategies accordingly.
How do Web3 Forms work?
Web3 Forms allow brands and creators to collect comprehensive customer data. Onchain Forms can also function as a CRM for Web3 businesses, serving both onchain and offchain data.
4 Steps in Web3 Forms Processing:
⭐️Customization: Brands can tailor form fields to collect personalized customer information, similar to Google Forms. However, unlike traditional forms, Web3 Forms securely collect both offchain and onchain data.
⭐️ Distribution: Brands can easily send customized Web3 surveys to their customer contacts, and sort them into lists to target specific customer segments.
⭐ ️Submission: Recipients fill out the form, providing their information and data. A key requirement is that recipients must connect their wallet addresses, enhancing security, Sybil resistance, and authenticity.
⭐️ Storage: Completed custom forms capture both onchain and offchain data in a single, easily accessible location, simplifying data management for brands.
Using the CRM database, Web3 startups can deliver targeted messages to the right recipients at the right time through wallet messaging.
What are the must-have features of a Web3 Form Builder?
When evaluating a Web3 Form Builder, it is crucial to identify features that align with the unique requirements of the Web3 industry. By emphasizing key functionalities tailored to the decentralized nature of Web3, businesses can effectively collect and manage information within this innovative ecosystem.
Identity Verification
With a Web3 Form Builder, you can verify digital asset ownership, wallet activity, social media engagement, and more. By understanding your users and engaging their interests, you can build trust and credibility within your community.
Third-party Integrations
A Web3 Form Builder supports seamless connections with spreadsheets, automation tools, social media platforms, payment systems, and more. The Onchain Form Builder is designed to adapt to your ecosystem, streamlining data synchronization and efficient workflow management.
Template & Custom Branding
Web3 Forms provide a diverse range of templates and unique features to design engaging forms that align with your brand's identity. Enhance your brand presence and create a lasting impression on respondents by delivering an exceptional user experience.
Analytics Tools
Product and marketing teams can utilize reports and analytics features offered by Web3 Forms to make informed decisions and leverage information. These tools not only help filter out unwanted engagement but also encourage responses from high-quality leads.
What data does Web3 Forms capture?
Web3 Forms go beyond traditional online forms data by capturing vital onchain data based on users' wallet activity. Any information provided by the end-user is linked back to their wallet address. This onchain data may be linked to customer preferences, contact information, social profiles (such as Discord, Twitter, and Telegram), or any custom data that’s relevant to your product and business.
Web3 Forms grant web3 product teams comprehensive access to their users’ onchain activity and interactions. This includes wallet balances, token holdings, transaction history, and products they’ve engaged with before. Capturing user data helps product and marketing teams uncover deeper insights into their onchain behaviors and interactions.
Formo's Web3 Form Builder 🚀
Formo’s Web3 Form Builder is a powerful solution designed specifically for Web3 brands and creators, employing blockchain technology to deliver cutting-edge consumer experiences. Formo empowers businesses to communicate securely and efficiently with customers, enhancing user engagement, automating marketing workflows, and driving business growth.
By leveraging Web3 Forms, Web3 startups in the Web3 space can safely capture and retain customer data, gaining valuable insights to better align marketing efforts with their audience. With alignment comes heightened consumer engagement and loyalty, driving business success.
Ready to build engaging Web3 Forms? Follow Formo to get started today!
