Onchain Innovations: Beeple's PepeFest, Adidas x Doodles, Zora's Secondary Markets, and Onchain Giving Summit

Welcome to this week’s Good News Onchain Weekly Roundup! We've got some exciting updates lined up for you, from the vibrant celebrations at Beeple's PepeFest 2024 to groundbreaking partnerships and innovations in the onchain world. Dive into the latest happenings and discover how creativity, technology, and community are coming together to shape a dynamic future on the blockchain. Let's get into it!

Renowned NFT artist Mike "Beeple" Winkelmann hosted PepeFest 2024 this past weekend, celebrating the community and culture surrounding Matt Furie’s creation, Pepe the Frog. Held at Beeple Studios in Charleston, South Carolina, on August 10, the event featured insightful talks, community art showcases, and live art performances. Attendees delved into the origins and cultural impact of Pepe the Frog, with opportunities to win various "badass prizes" throughout the day.

PepeFest 2024 was split into two parts: the Day Event from 12pm to 4pm, featuring speakers, art showcases, competitions, and interactive installations, and the Night Event from 8pm to 12pm, including more competitions, artist showcases, and a live "Everyday" performance by Beeple. Tickets were free for Pepe Coin holders, those with Rare Pepe, Pepe Editions, Replicator NFTs, or Beeple/Beeple Collaboration NFTs, who received two non-transferable tickets per wallet or NFT. Non-holders could join a waitlist or participate in social media giveaways and art competitions for a chance to attend. Free shuttles within Charlotte were available for attendees.

Sportswear giant Adidas has partnered with the Ethereum NFT collection Doodles to offer limited-edition virtual swag packs, available for purchase until August 16. Each collectible pack, priced at $4.99, includes two items, with bundles ranging from $8.49 to $374.99 depending on the number of packs. These packs also include physical collectibles like the Deysi Tracksuit and Superstar Shoes, featuring Deysi, the digital mascot from Pharrell Williams and Coi Leray’s new song “Not in the Store.” Only 200 items of each physical collectible are available.

Doodles, an Ethereum NFT-based project with 10,000 generative profile pictures created by Scott “Burnt Toast” Martin, continues to innovate under the direction of Pharrell Williams, the project’s chief brand officer. Recently, Doodles launched DoodlesTV, a membership service providing exclusive access to music videos and other content via NFT access passes sold on the Ethereum layer-2 scaling network, Base. The project’s upcoming animated film “Dullsville and the Doodleverse” and its accompanying soundtrack are part of the broader strategy to merge virtual and physical worlds, enhancing the Doodles brand’s value and reach.

Zora has revolutionized the secondary market experience for creators and collectors with its latest protocol upgrade, bringing secondary markets onchain with Uniswap. This innovation addresses the challenges posed by offchain secondary marketplaces, such as fragmentation, low liquidity, and the abandonment of creator royalties. By integrating Uniswap, Zora provides a seamless and permissionless market where collectors can buy and sell digital content even after the minting period ends. This new model not only benefits collectors by offering a liquid and onchain market but also ensures that creators earn from every transaction, introducing a sustainable form of royalties known as Secondary Rewards.

This upgrade marks a significant step forward in the world of onchain creativity. By pairing the best creator minting experience with a robust secondary market, Zora aims to foster a dynamic and flexible environment where creators can continue to earn from their work long after the initial mint. Collectors, on the other hand, gain a more efficient and accessible way to acquire and trade digital assets, enhancing their overall experience. This development underscores the potential of blockchain technology to transform the creator economy, making it more equitable and rewarding for all participants.

Presented by Endaoment & Base in partnership with Stand with Crypto, CryptoCFOs, and The Giving Block, the Onchain Giving Summit (OGS) is set to be the premier gathering of thought leaders in finance, technology, and social impact. From August 13 to 16, join us for four days of live, virtual workshops and discussions featuring visionary thought leaders, grassroots impact builders, forward-thinking wealth managers, and innovators at the forefront of blockchain technology and philanthropy.

Focusing on the upcoming 2024 election and Giving Season, OGS provides critical insights, cutting-edge tools, and industry best practices for smarter impact. Each day will spotlight a different community, concluding with live networking sessions. Whether you're attending all week or dropping in for specific sessions, this summit is designed to equip you with the knowledge and connections to drive meaningful change.

Register now to secure your spot and join the event via Zoom.

Thanks for tuning in to this week's Good News Onchain Weekly Roundup! We hope you enjoyed the latest updates on the innovative and exciting developments in the onchain world. Remember, these stories highlight the incredible potential of blockchain technology and the vibrant communities driving it forward.

As always, make sure to do your own research (DYOR) and stay informed. Until next time, keep building, stay optimistic, and enjoy the journey!