Cover photo

Content as Service Camp Notice内容即服务训练营的通知

原定训练营暂时延期,开营时间待通知

Read the following links and contents:

https://paragraph.xyz/@gyz

especially those ones:

https://paragraph.xyz/@gyz/community-marketing-case

https://paragraph.xyz/@gyz/ip-promotion-asking-lists

https://paragraph.xyz/@gyz/become-liberal-talent-or-live-promotion-case

https://paragraph.xyz/@gyz/the-coach-case

首先要对已经报名原本定于3月19日开营的内容即服务训练营的小伙伴说声抱歉,也请各位已经加入社群的同学互相转告:

因为我的个人原因(目前仅能通过此博客更新和网站邮件交流,有任何问题或反馈可邮件联系我: gyznio@gmail.com),内容即服务21天训练营暂时无法开营,预计至少延迟一个月左右,后续相关公开内容更新会发布在此博客网站:

https://paragraph.xyz/@gyz

其实延迟入营未必是件坏事,毕竟我们都在持续学习,而且我在自己的公众号:享日辰,还有此Newsletter&Blog已经发布数篇帮助大家找到创作优质内容的指引,注意,仅仅是指引。其实,任何一个训练营都是这样,大家交同样的学费,花同样的时间,为什么有些朋友就能创作出优质的文章,广告文案甚至是小说故事,而有些人仅仅是学到了一些技巧皮毛,度过了一些时间而已?

因为:

自身的基础经验水平不同,投入的时间精力注意力不同,以及对自己的要求和发展的期待和动机能力不同

所以我想说,如果你真的想要打磨自己的内容能力,那么其实当下就已经可以开始,而不必非要等我开始直播公开课和私密课,以及每天每周在社群里督促你,——真正能够拿到结果的同学无一例外在学习的过程中培养起了足够完成任务的执行力,持续输入加工和输出的热情毅力,以及对自己的高标准严要求的自我期待与克制。

而且,正如我之前博客中所讲,如果你能每天给自己一个题目,连续创作21天,每篇文章至少3000字,我想经过这样的21天,你一定已经完成很大的蜕变,也会对内容,产品,运营和服务有自己更深入的结合实践经验的认知与理解。我想,那个时候,我们再来讲营销心理学,讲认知科学,讲心流写作,或文案创作的基本逻辑,你都会有更高的吸收度,更好的执行力度与细节把控。

如果你并不知道自己这21天该如何度过,或者你应该写什么样的内容,可以参考我下面给出的一些题目和概要:

  • How have I come to know and understand this writing thing? (From the age of 15 to now in your 20s, having read so many texts, having known so many authors, and even having probably written so much yourself, how do you understand writing?)

  • What moments, experiences, scenes did I really enjoy and feel intrinsically happy, joyful or blissful? (This can be described from the first point of view of "I" or from the third point of view of "he" or "she", but it is important to have moments of happiness or enjoyment, pleasure or well-being. (The ability to repeatedly enter into a state of mind-flow is also an ability)

  • How do I, or an ordinary person on the internet, perceive advertising and content in real life and on the internet every day? (Why is content advertising, why is content a service, why is copywriting and advertising part of the product? In fact 99% of the free content we see on the internet nowadays can be considered advertising and marketing content, it's all about what we think and do about it)

  • If copy and advertising are part of a marketing campaign, how do I create my first copy and advertising campaign, or many of them, to "market myself"? (Writing and optimising your CV also requires copywriting and marketing skills, you can start with your own CV and write a script of your life story to market yourself, or you can write some fictional fragments based on your own experiences)

  • How have I grown and lived in the last three, five, seven and ten years? (The proposition of self-management, self-education and self-growth can only be done by oneself. Please review your experiences in the past few years, especially those high points and low points, what have you gained, what have you lost, what have you learned and what have you gained?)

  • What are my expectations and requirements for the next three months, one year, three years, five years and ten years, or a vision for growth in all areas? (Workplace, intimacy, self-exploration, life skills... all can be part of growth, it is what we want in the future and where we want to go that may be more important than what we have experienced in the past)

  • What is my true inner drive, my true inner desire, the thing that always inspires me and gives me strength and hope? (I think the real question for everyone to face and solve, and the question behind all the questions is what I call the meta-question of life, is - what do I really want? This is at least as important as who I am, because it determines where we are going)

  • What problems have I solved alone, what challenges have I overcome, what key results have I achieved and how did I do it all? (Reviewing key events in your own life journey, especially those that were very challenging and difficult, is crucial to our career and life development, if you are not very clear or want to get a third party perspective, you can talk to me or review the path taken with your close friends and colleagues)

  • What kind of life would I like to lead, regardless of any external material constraints? (Imagination is more important than knowledge because it can lead us to travel this universe, free and unrestricted, and sometimes we need to give ourselves the power of imagination to be wild and even unbridled, because maybe our inner desires are hidden in those lives and scenarios that we have always imagined having, so what is yours, then?)

  • If I have analysed myself carefully and have a clear and objective enough self-awareness of myself, what are my biggest personal problems and the things I am least good at handling, and should I seek to improve or develop other skills that are more prominent in my strengths? (It is important to understand what you have done well, but it is also important to understand what you have not done well or where you have made serious mistakes - we may not be geniuses, but we can avoid repeatedly faltering in our weaknesses - take a hard look at the boundaries of your circle of competence)

  • What do my family, friends, colleagues and partners, teachers and leaders say about me as a person? (In addition to self-reflection and deliberate practice to grow, it is also important to learn to seek help and feedback from the outside world because we are ultimately social animals and need to embed ourselves in the collaborative network of society. (If you don't know how others perceive you and give you feedback, then be bold and ask them to give you their most honest feedback, you will benefit from it)

  • In what areas have I had more than the average 10,000 or 1,000 hours of deliberate practice and mind-flow moments? (As Malcolm Gladwell says in his book "The Other", those who are at the top of their fields have usually accumulated at least 10,000 hours of deliberate practice in the skill sets they need before most other people do.)

  • If I have read more than 100 books, how many of them contain methods and principles that I have carefully read word by word and integrated into my life to train myself? (The books you have read, the people you have met, the paths you have taken, the things you have done all make up your uniqueness as a person, the so-called core competency is to find the perfect fit in terms of uniqueness and market demand, if you enjoy what you do every day with ease, are needed by the market users and it is difficult for others to reach your level of completion and excellence, then congratulations, keep working or playing in your sweet spot)

  • Who have really helped me in the past three months, one year, three years, five years and ten years and how have I shown gratitude to them? (Looking back, we are often grateful for those who are willing to help us, but perhaps we don't show our gratitude properly. (Go and help more people, you will get more help and goodwill.)

  • In the past three months, one year, three years, five years and ten years, who have I seriously helped and was it from my heart or did I need to achieve something other than just helping them? (Similar to the previous question, real help is selfless and unconditional so that you can really help those in need, helping others doesn't mean you work for free or give of yourself for charity, it can be in the form of a product or service you provide to the outside world, but your intention is positive and you want to make some good impact or change in the outside world.)

  • What films, music, and artworks have really touched, influenced or even changed me on an inner and inner spiritual level? (Actually, these films and music don't have to be in the top 100 of Douban or any charts, they can be niche and unknown to anyone, but they have to be such content and works that they are our spiritual corner, a way to relax or even rejuvenate when we appreciate them after being tired, yours, which ones are they?)

  • Are there any characters, roles, corporate organizations that I particularly like, aspire to, want to be or create? (It can be a real person, such as a public figure that exists in reality on the internet, or a virtual character in a film, book, novel or music, or even a "perfect character" that you have imagined for yourself. (Who do you think are the characters or organisations that meet this criterion?)

  • If I were to leave this world in a year, how would I plan and complete the next year of my life, and in what way would I choose to finally leave this world? (Don't wait until you are 80 years old to realise that you have lived a life that you don't like or want, you are not 80 years old yet, but doing this thought experiment will help you to face your current life.)

  • What kind of intimate relationships do I want to have in my life, and what kind of person do I want to spend almost the rest of my life with? (Everyone needs to love, wants to love and be loved, but perhaps our preparation and practice of intimacy is incomplete, so start by thinking and exploring this question: What kind of intimacy do I want to have, what kind of person do I want to love and what kind of person do I want to be loved by naturally and consistently?)

  • What are some of the key transformations and important self-transforming events that I have had since birth? (Such events could be changing schools, going to university, traveling abroad alone, starting a new job, starting a business, falling in love, spending an uneventful three months alone, losing a job, admitting a mistake to a teacher, learning a new skill, earning your first $10,000... ...it could be anything. The key point is, did you make a change and how did you make that change? (Thinking about this helps to make more good transformations happen for you.)

首先是21个或者你可以根据以下列出的衍生更多(括号内是帮助你创作的提示prompts):

  1. 我是如何认识与理解写作这件事的?(从15岁到现在20多岁,阅读过那么多文字,了解过那么多作者,甚至自己可能写过那么多内容的基础与前提下,你是如何理解写作的?)

  2. 有哪些时刻,哪些经验,哪些场景我是真正享受其中,感受到内在的愉悦,开心或幸福的?(可以第一视角“我”来描述,也可以第三视角借助“他”或“她”的角度来描述,开心或享受,愉悦或幸福的心流时刻很重要,能够反复进入心流状态也是一种能力)

  3. 我或者一个互联网上的普通人是如何看待每天现实生活中和网络上的广告与内容的?(为什么内容即广告,为什么内容即服务,为什么文案和广告即产品的一部分?其实我们现在在互联网上看到的99%的免费内容都可以认为是广告和营销内容,关键是我们对此有过怎样的思索与实践)

  4. 如果文案和广告都是营销活动中的一部分,那么我应该如何创作出自己的第一篇或很多篇“营销自己”的文案与广告?(简历的撰写与优化,其实也需要文案和营销技巧,你可以自己过往简历入手,写出一篇自我人生故事脚本,营销自己,也可以写一些以自己经历为原型的小说片段)

  5. 过去的三年,五年,七年,十年,我分别是如何成长和生活的?(自我管理,自我教育,自我成长的命题,只能由自己来完成,请回顾自己过去几年的经历,特别是那些高潮亮点与低谷挫折,你获得了什么,失去了什么,又学到了什么,收获了什么?)

  6. 未来的三个月,一年,三年,五年和十年,我对自己有什么样的期待和要求,或者说各方面成长的愿景?(职场,亲密关系,自我探索,生活技能…都可以是成长的一部分,和我们过去有过什么样的经历相比,我们未来想要什么,想要去往何方,可能才是更重要的)

  7. 我内心真正的驱动力,内在真正的渴望,始终支持者鼓舞着给我力量和希望的事物,是什么?(我认为,每一个人真正要面对和解决的问题,也是所有问题背后的问题被我称之为人生元问题,是——我究竟想要什么?这个至少和我是谁同样重要,因为它决定了我们要去往何方)

  8. 我曾经独自解决过什么样的难题,克服过什么样的挑战,达成过什么样的关键结果,以及我是如何做到这一切的?(复盘自己人生历程中的关键事件,尤其是那些极具挑战性的困难,对我们的职业生涯和人生发展都至关重要,如果你并没有很清楚或者想要获得第三方视角,你可以和我聊聊,也可以和你的亲密朋友同事一起复盘走过的路)

  9. 不考虑任何外在物质条件的限制,我希望过上什么样的生活?(想象力比知识更重要,因为它能带领我们遨游这个宇宙,自由自在毫无限制,有时候我们需要给自己天马行空甚至肆无忌惮的想象力,因为也许我们内在的渴望就藏在那些我们一直幻想着拥有的生活和场景之中,那么你的,是什么?)

  10. 如果我曾经认真分析过自己,对自己有着足够清晰客观的自我认知,那么我个人最大的问题和最不擅长处理的事情是什么,我应该寻求改进还是发展其他更为突出的长板技能?(自己做好过什么很重要,明白自己做不好什么或者曾经在哪些地方犯过严重错误也很重要,我们也许无法成为天才,但避免反复在自己的薄弱之处折戟是能够做到的——认真审视自己的能力圈边界)

  11. 我的家人,朋友,同事和合作伙伴,老师以及领导分别都是如何评价看待我这个人的?(除了自我反思刻意练习成长之外,学会寻求外界的帮助与反馈同样重要,因为我们归根结底是社会动物,需要将自己嵌入到这个社会的协作网络之中。如果你并不知道他人是如何看待你给你反馈的,那么就大胆请求他们给你最真实的反馈评价吧,你会因此而受益的)

  12. 我在哪些领域有过超乎常人比如一万小时或一千小时的刻意练习与心流时刻?(如同马尔科姆格拉德维尔在《异类》一书中所言,那些在各个领域拔尖的人才,通常在需要的技能组块上比其他大多数人都早早积累了至少一万小时的刻意练习时间,其实所有的天才都源自刻意练习,普通人的进阶之路一样需要心流场景下的刻意练习与成长,那么,你的呢?)

  13. 如果我曾经读过不止100本书,那么其中有多少书中的哪些方法原理规律是我逐字逐句认真读完并且结合实际融入生活训练自己的?(你读过的书,见过的人,走过的路,做过的事都构成了你这个人的独特性,所谓核心竞争力,就是在独特性与市场需求方面找到完美的契合点,如果你每天享受所做的事情轻松完成,被市场用户需要而且别人很难达到你的完成度和卓越水平,那么恭喜你,在你的甜蜜区继续工作或玩耍下去吧)

  14. 过去的三个月,一年,三年,五年和十年,有哪些人真正帮助到了我,而我又是如何对他们表达感恩的?(回顾过往,那些愿意帮助我们的人往往会使我们抱以感激但也许我们并没有适当地表达感恩,感恩不仅要在内心最好还要有一定的行动,你可以赠送礼物,可以答应帮助对方一件事,或者满足一个他的小需求,更重要的回馈感恩的方式是,将帮助其他人的善意与热情经由自己的双手传递下去,去帮助更多人吧,你会收获更多帮助和善意。)

  15. 过去的三个月,一年,三年,五年和十年,我认认真真向哪些人提供过什么样的帮助,我是发自内心的还是需要达成仅仅帮助他们之外的其他目的?(和上一个问题类似,真正的帮助是无私和无条件的,这样才能真正帮助到那些需要帮助的人,帮助别人不意味着就是你免费劳动或者做公益奉献自我,它可以是以你向外界提供产品服务的形式,但你的发心是正的,是想要在外界促成一些美好的影响或转变的,你曾经做过的,有哪些?)

  16. 有哪些电影,音乐和艺术作品真正从内心和内在精神层面触动,影响甚至改变了我?(其实这些电影音乐不必是排在豆瓣前一百或者任何排行榜的,可以是小众的不为任何人所知的,但要有这样的内容和作品,它们是我们的精神之隅,是我们累了之后欣赏了可以放松甚至恢复能量的方法,你的,是哪些?)

  17. 有哪些人物,角色,企业组织是我特别喜欢,特别向往,特别想要成为或者创造的?(可以是真实的人物,比如现实中网络上存在的某个公众人物,也可以是影视剧书籍小说音乐中的虚拟人物,甚至可以是你自己幻想出的一个“完美角色”,关于企业组织的问题,是因为我的思考探索,可以重新定义一下:只有那些对人类历史进程有推动作用的组织值得被创建,你觉得符合这个标准的人物或组织有哪些?)

  18. 如果我将会在一年内离开这个世界,我会如何规划和完成自己接下来一年的生活,又会选择以什么样的方式最终离开这个世界?(别等到八十岁时才发觉自己原来这一生过的都是自己不喜欢不想要的生活和人生,你现在还没有八十岁,但做这样的思想实验其实很有助于你面对当下当前的人生,你有哪些未完成的梦想清单,又想要度过怎样美好精彩的一生?)

  19. 我这一生,想要拥有怎样的亲密关系,想要与怎样的人携手度过几乎余生?(每个人都需要爱,渴望爱与被爱,但也许我们在亲密关系方面的准备和修行是不完备的,那不妨从这个问题开始思考和探索,我希望拥有怎样的亲密关系,希望爱上什么样的人又希望被什么样的人持续自然给予爱?)

  20. 我从出生到现在,有过哪些关键的转变与重要的自我改变事件?(这样的事件可以是转学,可以是考上大学,可以是独自到国外旅行,可以是开始一份新的工作,可以是创业,可以是恋爱,可以是平平无奇独自度过的三个月,可以是失业,可以是向老师认错,可以是学会一项新的技能,可以是赚到人生的第一个10000元……可以是一切,关键要点是,你发生了转变,以及你是如何发生这样的改变的?思考这个问题有助于让更多美好的转变发生在你的身上。)

  21. 我当下的心情与感受是怎样的,我将如何描述今天度过的一天,我将如何回顾过去度过的一年,我将如何回顾过去度过的十年,我将在人生弥留之际如何回顾我平凡但属于我想要度过的自己的一生?(人生中重要的命题之一是:修行内心。稻盛和夫说,人生的目的就在于提高心性,磨练灵魂,我非常认同,那么当下如何度过,一年与十年甚至一生如何度过就是很重要的回顾命题,不仅仅是写日记时可以回顾这些,冥想以及与他人交流时同样可以回顾这些命题)

……21个问题就写完了,你有什么样的思考与感受?你有没有发现学会提出正确的问题之后,可能正确的或者至少对我们有帮助的答案就呼之欲出了?这就是我所谓的:ask right, right answers come 正确提问之后,正确的答案自然浮现。

下面是一些写作的概要与其他说明:

  • 创作的过程不一定是直接回答上面的问题,也可以是由此引起的任何启发,思索与新的问题

  • 你可以重新找到新的命题与题目,然后写出来,要点是真实,真诚,认真用心,也许不要写你不想写出来不想分享的内容

  • 如果上面的21个问题你都能够认真写出内心想写的,可以选择全部发到我的邮箱,我会送你一份认真的礼物,也许是惊喜

  • 上面的这些问题,有些是我从15岁就开始思索至今的,有些事近些年慢慢探索的,但我都有积累也都有写作计划,你也可以自行探索自己愿意回答的其他任何问题

  • 如果你愿意和我聊聊以上任何课题,我也很愿意和你交流,我们可以在双方允许的情况下录制播客,一起创作新的内容

  • 其实不仅是我,很多认真写作的人都有自己的命题和问题要完成和回应,也都有各种形式来完成,这个时间和周期可能不止21天,没关系,我们余生有足够的时间来演完人生的剧本,玩好人生这场无限游戏

  • 有些人选择唱歌,有些人通过演电影,有些人写小说,有些人做咨询,有些人阅读,有些人提问,有些人回答,关键是我们要找到自己舒服且愿意的方式回应那些人生中的命题,然后表达出自己内心真正想说的

  • 我的公众号:享日辰,豆瓣:2Knowyourself,微博:郭阳振Kongsen,Twitter:@gyznio,播客:《无限进化》《自然连接》以及本博客其实或多或少有些内容都已经是上面的回应,当然我也在持续创作和分享表达交流,后续训练营中也会分享我是如何做的

  • 如果你想要书单或任何优质内容的推荐,其实也许更合适的提问是,郭阳振,有哪些书、电影和音乐曾经触动过你影响甚至改变了你的生命?这样的话我会很乐意回答和分享我的转变和故事经历,欢迎私发我邮件来交流,学会正确地提问很重要

  • 先这样,如有任何疑问,欢迎邮件垂询。

EverEvolve logo
Subscribe to EverEvolve and never miss a post.
#notifications#questions#problems
  • Loading comments...