It's the second day of Launch Week 2.
Today we launch Social Insights. Powered by two new integrations from Airstack and Icebreaker.
We have built Social Insights to solve the common "hot or not problem" on Farcaster:
someone replies to your cast or appears in your feed
a collector comments on your art
someone mentions your brand
But who is this person? Should you engage? At what level?
So far we showed you the FID and the follower numbers in your side bar.
Now you have two new clues at your disposal:
![](https://storage.googleapis.com/papyrus_images/7b5511483948900fda938936be44b073.png)
Social Rank indicates how high the user ranks on Farcaster in terms of a social capital score provided by Airstack.
Credentials gives you insights into which credentials the user has on their Icebreaker profile like which conferences they attended or which skills they have.
Visually it's a small change. But it has a lot of impact. Now the side bar is the first thing I look at when I discover someone new.
Check it out in your feed.
We are building herocast for you to grow faster on Farcaster.
For feedback and questions reach out to us anytime.
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