Launchcaster, at its core, is all about curation and discovery, specifically relating to web3 projects. We recently asked ourselves what else we could do here to make an impact. We landed on visual curation. We’ve been working on a new app called Frameboard for the past few weeks. We announced it on Farcaster this morning, and I wanted to share it here.
What is Frameboard?
Frameboard is a visual curation tool built for web3, Farcaster, and frames. You can think of it like Pinterest, but for web3.
Right now, you can create a board, curate anything web2 (links, gifts, videos) or web3 (nfts, casts), and then share it as a frame on Farcaster, XMTP, or any other frame-supporting client as a Frame so that it can be used directly within the feed. Users can follow your board with their wallet to get notified when you curate new stuff.
Here are examples of Farcaster NFTs, Dune memes, Williamsburg places, whiskey, and sci-fi books.
Why build this?
Visual curators are the backbone of the internet. They created some of the most valuable networks, including Pinterest, Instagram, Tumblr, LTK, etc. They’ve captured $0 value from these networks and have no control over the digital curation assets they’ve worked hard on for years. We think this is wrong.
We believe that if you give creators ownership of their curation (boards in our case), distribution, and ability to monetize, they will curate the very best stuff, and consumers will reward great curation by collecting it.
A visual curation tool for web3 is needed. There are great web3 tools for artists (Manifold, Zora, Highlight), musicians (sound, royal), and writers (Paragraph, Mirror), but not for visual curators.
It’s something we wanted for ourselves. At Launchcaster, we spend a lot of time thinking about curation in web3, including the use of NFTs, decentralized social, bots, referral rewards, token-curated registries, frames, and more. We get excited about a product that's about people's lives and the things they're passionate about, but also with all the web3 mechanics we nerd out about in the background.
What’s next?
Our focus is on building more powerful tools for curators, including the onchain components. We will be sharing updates in the /frameboard channel on Farcaster.
If you’re passionate about art, designs, memes, fashion, fitness, food, travel, or anything in between, I welcome you to give Frameboard a spin and share your board with us on Farcaster.
Here’s a commemorative mint to celebrate the launch.
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