Unit Economics and Traction

• Portfolio metrics by month

• Active MIDS / sub merchants

• Number of MIDS / sub merchants added

• $ payments volume processed

• Net revenue received broken out between processing and monthly/annual fees

• Attrited accounts/closed or inactive

• Breakdown of MIDS/sub merchants by merchant categories or groupings

• Losses, fraud, chargebacks - how much? How are they handling it?

• Sales channels

  • Direct or indirect

  • Third parties

  • If they pay anyone else beyond processing partners

• Acquisition costs

  • Per Month

  • What is included in these costs

• How many merchants do you need to reach profitability?

  • Scenario analysis for high growth vs profitability

• CAC

  • What exactly goes into this? Payroll should be included

• COGS

  • Who gets what? Assuming transaction COGS are interchange.

• Who is your acquiring bank and what is the relationship structured like?

• Take rate

Get as much information by MIDS as possible

Overview

• Value proposition

• Description of core offering

  • Pricing

  • Devices

  • Integrations to other POS systems