The blockchain space is constantly evolving, with new platforms and business models emerging to challenge traditional systems. Two have recently come to my attention and I wanted to take some time to write about the implications that it has had. I believe this change in user behavior that we have witnessed will only increase exponentially and will be a leading business model moving forward.
This blog is not about the price of coins on Clanker or how one can make money by using Farcaster. It showcases the power of community and on chain mechanisms that can create business models, and generate millions in volume. At the time of writing, Clanker has made about ~$10 Million in Fees in about 27 days. Yes, you read that right. Clanker launched on November 8th, 2024. It was born and immediately launched its first on-chain asset, $Clanker. You can see it happen here.
So… why should you care? Depending on what you are looking for, there is a couple of things that you should be aware of:
On the 27th of November, Clanker made around $1 Million dollars in fees
Its frictionless - anyone can create a token now on Farcaster
It expands on the current launch pad craze happening, pump.fun was just the beginning
Let’s break it down
Farcaster is a decentralized social network that connects / bridges a user's social data using decentralized hubs and ID systems on the ETH blockchain. The main client on the fatcaster protocol is warpcaster. Clanker is a new type of seamless token launchpad fueled by social media powered by an Ai Agent. Clanker allows for anyone to easily launch their own token on warpcaster by simply tagging @clanker and giving it a Token Symbol, Name, and Image.
Farcaster has been home to innovation in on chain social networks. The farcaster community has launched the DEGEN token, initially a reward mechanism for its community, evolved into a valuable digital asset with a market cap exceeding $1 Billion at its peak. Farcaster exemplifies how decentralized platforms can generate meaningful financial and social value. If you aren't already a part of the farcaster ecosystem, you can join here.
Clanker is redefining how tokens are launched and distributed. Its focus on interoperability and user-friendly on-chain creation tools sets it apart in the crypto space. Distribution is at the heart of what made Clanker blow up in the first place. Clanker achieved $116 million in daily trading volume on November the 26th, accounting for 35% of Pump.fun’s value on that day. Clanker simplifies token creation and management, making it accessible to individuals and businesses alike.
Launching My Own Token: $NoNewMetas
While on my way to the airport to Mexico City, I decided that I should take action and actually launch a coin myself. My coin, $nonewmetas, reached a $130,000 market cap and had around $110,000 in trading volume. You can see the token page here. So how did Clanker make me money?
Innovative Volume Based Business Models
Clankers generates revenue with a fee model, which takes 1% via the Uniswap pool it launches upon token generations. The revenue split allocated 40% to token requesters and 60% to Clanker. This example demonstrates how a high-volume transaction model can be both sustainable and profitable. In the case of my token, 1% fee from the Uniswap liquidity pool generated $1,000 in fees. Using these #'s I made around ~$400 dollars via my token launch, while it resulted in a ~$600 revenue for Clanker.
One of the most promising aspects of Clanker is its fee-based model, which incentivizes high transaction volumes and a loyal user base. Similar to Pump.fun, which has proven the viability of this approach, Clanker combines ease of use with financial scalability. Likely more importantly, Clanker's built in user rewards which distributing a portion of fees back to token requesters ensures active participation and community engagement. This business model fosters long-term growth and sustainability for all participants.
Where are all these fees going? @REKTGEMS breaks it down perfectly here... NFA / DYOR.
The biggest difference between clanker and pump.fun fun lie it their fee stucture and method of deployment. I believe pump.fun will continue to see increased volumes while clanker will likely only grow as fast as farcaster itself. This is both a pro and a con, people have already started building on top of Clanker - Clankertech. We have seen a pump.fun clanker website, clanker token livestreaming. While farcaster might be limiting it Clankers current growth, it's opens up the possibility for expontenial growth in the future.
The Synergy Between Farcaster and Clanker
The collaboration between Farcaster and Clanker introduces groundbreaking opportunities in decentralized social networking and token ecosystems. By enabling interoperability, Clanker enhances the utility and reach of Farcaster’s decentralized protocol, bridging the gap between platforms and creating a seamless user experience. This synergy not only amplifies the functionality of both platforms but also fosters a more interconnected and versatile ecosystem.
Additionally, Clanker simplifies on-chain launches, making it easier for users to experiment and innovate within the decentralized space. By introducing limited digital collectibles and tokens, the collaboration leverages scarcity to drive value, fostering a vibrant secondary market. This dynamic encourages user participation and cultivates a thriving community built on shared creativity and economic opportunity.
Conclusion: A New Era of Decentralized Innovation
The combination of Farcaster and Clanker represents the cutting edge of blockchain technology. By launching my own token, I witnessed firsthand how these platforms empower individuals to create value and foster innovation. As we move forward, the blockchain space will continue to push boundaries, offering new ways to connect, transact, and thrive in a decentralized world. I believe this is only the begining of collaborations between decentralized social, Ai Agents, and launchpad type of models. Whether you’re a developer, entrepreneur, or enthusiast, platforms like Farcaster and Clanker provide the tools and inspiration needed to succeed in this exciting new frontier.
Sources:
https://dune.com/clanker_protection_team/clnkr100kindex
https://dune.com/clanker_protection_team/top-10-or-low-marketcap-high-volume-on-clanker
https://dune.com/clanker_protection_team/clanker-vs-others
https://dune.com/clanker_protection_team/awesome-clanker
https://defillama.com/protocol/clanker?groupBy=daily#information