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Onchain Media Empires with Paragraph and Mirror ft Colin Armstrong

Kaloh's Podcast | Colin Armstrong is the founder and CEO at Paragraph and Mirror

👩🏻‍💻 Are you looking to improve your pixel shaders game?

Over the past months, I've been collaborating with ilithya, a creative coder and generative artist and the Academy by Blind Gallery to bring this educational material to life.

What you can expect:

  • 6 hours of video material.

  • Detailed theory in an easy-to-follow presentation.

  • Practical code examples.

  • Exams to test your knowledge.

  • Bonus: Mint your creations on the blockchain.

  • Get a soulbound certificate in your Tezos crypto wallet.

Start creating art with code today...


Colin Armstrong is the founder and CEO at Paragraph and Mirror. He previously managed engineering at Google and played a key role in expanding Coinbase into Canada and improving their Bitcoin security.

You can collect this episode as an NFT via Pods and listen now on Apple, Spotify, Google, and YouTube.

In today’s episode, we discuss:

Colin's Background (00:02:15): Colin shares his journey into crypto, starting from mining Bitcoin to working at Coinbase.

Evolving Fraud Challenges (00:05:18): Colin explains the changing landscape of fraud and abuse, emphasizing the need for adaptive defenses.

Introduction to Paragraph (00:06:21): Colin shares the inspiration behind Paragraph, focusing on media and technology integration.

Traction and Growth (00:12:30): Colin discusses when he realized Paragraph had potential, particularly through integrations with Farcaster.

Features of Paragraph (00:13:40): The host highlights key features of Paragraph, including NFT articles and wallet-based subscriptions.

Wallet Communication Potential (00:16:05): Colin shares insights on the future of wallet communication and its potential to rival email.

Collaboration with Mirror (00:18:00): Colin explains the decision to collaborate with Mirror, focusing on maximizing distribution for creators.

Migration Paths (00:20:23): Plans for easy migration of content between Mirror and Paragraph for users.

User Statistics (00:23:05): Overview of user engagement and content creation statistics across Mirror and Paragraph.

Features for Media Companies (00:26:40): Benefits of using Paragraph or Mirror for digital media companies, including crowdfunding.

Challenges for Founders (00:29:30): Identifying challenges faced by founders in the crypto space and market fluctuations.

Marketing Strategies (00:34:11): Effective community engagement strategies to attract more readers to publications.

Recommended Writers (00:37:00): Suggestions for three writers and publications to follow on Paragraph.

Newsletters: Jared Hecht, Terminally Onchain, Paragraph Picks.

Mentioned: Paragraph, Google, Coinbase, Mirror, Farcaster, Substack, Google Cloud.

Until next time,

- Kaloh

PS - Let's connect on Farcaster, X, and Instagram.


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