All You Need to Know About Rodeo.Club

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Hi friends,

Welcome to another edition of the hidden gems, where I share exciting onchain art, trends, and content that caught my eye over the past week.

In this issue, I'll be focusing on Rodeo.club, a new social app created by the team behind Foundation that is starting to see solid traction. Kayvon, founder of Foundation was a guest on my podcast. From that conversation, I learned that they are intensely focused on onchain art innovation, in whatever form it may take... It’s no surprise, then, to see a disruptive app like this emerging.

So, how does Rodeo work?

• Anyone can create an onchain piece.

• Anyone can collect it within the first 24 hours; after that, the minting period closes.

• Everything is priced at approximately $0.30 with unlimited editions.

• When someone mints after seeing your mint on the timeline, in your collection, or through your referral link, you earn a referral fee (around $0.08).

• The app includes social media features like comments and has an Instagram-like feel.

• Rodeo.Club is currently accessible by invite only.

The future direction of the app remains uncertain, but it’s already showing signs of being highly engaging and addictive. Numerous well-known artists and collectors in the Web 3 space, particularly from the generative and AI art segments, have been actively using the app (keep reading for some hot mints). However, there’s been some vocal concern about the potential devaluation of digital art due to the app’s nearly free price point.

It's unclear what direction the team will take from here, but I wouldn’t be surprised to see features such as a secondary market (I’m surprised not many offers have been sent on alternative marketplaces) or options for flexible pricing and edition settings.

Overall, I’ve been enjoying the experience of minting on the app, and my collection is now nearing 80 pieces.

So far, 628 creators have collectively earned 2.86 ETH, while 1,168 collectors have earned 0.82 ETH through referral mints. Additionally, the Rodeo protocol itself has generated 1.93 ETH.

Find all the stats in the official Dune Dashboard by Foundation.

Here are some of my favorite mints until now:

• Welcome to the Rodeo by Alejandro Cartagena - 22 editions

• empty waiting room by Danielle King - 68 editions

• n i·˙ n _ ⿲ e t y by riiiiiis - Minting Now

• communication - civilization by msoriaro - 221 mints

• Temple of the Sun (with solar panel) by Willard - 9 mints

• Artificial territories II by Heliodoro Santos - Minting Now

• Rodeo #003 by JVDE - Minting now

If you don’t have access to Rodeo and would like to try it, simply reply to this email with your Farcaster handle , and I’ll send you an invite. I have only 4 invites left, so it’s first come, first served!

Last week, I shared an insightful conversation with Cooper Turley, also known as Coop. He is the founder of Coop Records, an onchain music label. We delved into various topics, including the concept of onchain music, the experience of running an on-chain label, the current challenges in the space, and much more.

You can collect this episode as an NFT via Pods and listen now on Apple, Spotify, Google, and YouTube.

Until next time,

- Kaloh

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