While Crypto Social and Onchain Social may seem like terms that are interchangeable, they are not.
And these terms speak to an important transition that is underway.
In 2020, the term Crypto Twitter was commonly used. This is how you should think of Crypto Social—social media activity about crypto, on web2 social platforms such as Twitter and Reddit.
Onchain social is an evolution where:
The distance between social activity and onchain actions has become extremely short
The onchain actions form a social graph, connecting people in ways that go far beyond 1's and 0's, and into the realm of love, passion, and purpose.
Onchain social has made it extremely easy to become a crypto citizen and participate in this space.
In 2020, the user journey to participate in crypto looked roughly like this:
Onboard fiat to CEX
Send funds to MetaMask
Scroll Twitter—see what projects people are talking about
Buy an NFT on OpenSea
Use NFT to join a token-gated Discord / Telegram
Even with this complicated and fragmented user journey, the Crypto Social scene was booming.
Today, that entire user journey has been condensed into one app, Warpcast.
Farcaster and Warpcast are the essence of Onchain Social. But it doesn't stop there. Zora and many others are tapping into the power of Onchain Social as well.
Up only.
Jeff
