As builders in the crypto space, one of our biggest challenges is designing effective incentives and reward systems that align user behavior with long-term project sustainability. Relying solely on basic points models can backfire—just ask Brian Flynn, founder and CEO of Rabbit Hole.
In a recent discussion, Brian shared with Jess how Rabbit Hole moved away from a points-based system after realizing users cared more about their point totals than actual product features or value. As Brian put it, "Points don't equal tokens with real value."
When users become obsessed with accumulating points rather than engaging meaningfully, it's a sign of misaligned incentives. Projects need continuous token rewards tied to real value to properly measure ROI and incentivize behaviors that support sustainability.
Of course, as I argued, points still have an experimental purpose for projects figuring out incentives before launching tokens. The key is recognizing their limitations.
The conversation got me thinking: as builders, how do we design crypto incentives that drive engagement while avoiding common pitfalls? Beyond points, bots can game simple rewards systems, and wallet fragmentation across apps causes poor experiences.
Brian believes the future lies in transaction-based models that distribute ownership through protocol revenue sharing without relying on native tokens. While this aligns with sustainability, user acquisition remains difficult without points today.
The bottom line? We need to test and iterate on crypto incentive structures that go beyond points to...
· Distribute ownership and align users with sustainability
· Share protocol revenue to incentivize engagement
· Reward users based on delivering actual value and outcomes
It won't be easy. However, the projects that get incentives right will have a major advantage in driving engagement while building sustainable models that last. Exciting times ahead!
What do you think? What incentive structures have you found effective? I'm eager to hear your insights on this critical topic for crypto projects!
加密建设者面临的最大挑战之一是设计有效的激励和奖励系统，使用户行为与项目的长期可持续性保持一致。仅仅依赖简单的积分模型可能会适得其反——问问Rabbit Hole的创始人兼CEO Brian Flynn就知道了。
在最近的一次讨论中，Brian与Jess分享了Rabbit Hole是如何在意识到用户更关心他们的积分总数而不是实际产品功能或价值后，放弃了基于积分的系统。正如Brian所说：“积分并不等同于具有真实价值的代币。”
当用户变得痴迷于积累积分，而不是有意义地参与时，这是激励不一致的标志。项目需要持续的、与真实价值挂钩的代币奖励，以正确衡量投资回报率并激励支持可持续性的行为。
当然，正如我所辩论的，对于在推出代币之前弄清楚激励措施的项目来说，积分仍然有其实验性目的。关键是认识到它们的局限性。
这次对话让我思考：作为建设者，我们如何设计能够驱动参与度同时避免常见陷阱的加密激励？除了积分之外，机器人可以操纵简单的奖励系统，应用程序间钱包的碎片化导致了糟糕的体验。
Brian认为未来在于基于交易的模型，通过协议收入分享分配所有权，而不依赖于原生代币。虽然这符合可持续性，但在没有积分的今天，用户获取仍然困难。
我们需要测试和迭代超越积分的加密激励结构，以：
· 分配所有权并使用户与可持续性保持一致
· 通过分享协议收入来激励参与
· 根据实际价值和成果奖励用户
这并不容易。然而，那些在激励方面做得正确的项目，将在驱动参与度的同时建立起持久的可持续模型方面拥有重大优势。激动人心的时刻即将来临！
你怎么看？有发现哪些有效的激励结构吗？希望听到你对这个对加密项目至关重要的话题的见解！
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