Investment Thesis: Spirit of the (not actually a) DAO

Coladka, Inc., the parent company of Spirit of the DAO, presents a compelling investment opportunity in the burgeoning premium spirits market. With two award-winning brands—Moonbird Gin and GOATz Rum—Coladka is well-positioned to capitalize on growing consumer demand for high-quality, innovative alcoholic beverages. This thesis explores the strengths and potential challenges of investing in Coladka, providing a comprehensive analysis to inform your investment decisions.

Source: https://wefunder.com/coladkainc

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1. Established Company with Award-Winning Brands

   • Moonbird Gin: Garnered a double gold medal at the prestigious 2024 San Francisco Spirits Competition, underscoring its exceptional quality.

   • GOATz Rum: Recognized for its superior craftsmanship and flavor profile.

2. Existing Customer Base

   • Each brand boasts its own NFT community, amassing over 12,000 active members, providing a loyal and engaged customer foundation.

3. Experienced Leadership

   • Andrew Schenck, CEO: A seasoned entrepreneur with a proven track record in the food and beverage industry.

   • Kevin Barrett, Chief Flavor Officer: Brings extensive expertise from managing award-winning cocktail bars and overseeing multiple locations of Dram & Draught.

4. Unique Selling Proposition

   • Introduction of an augmented reality (AR) experience via QR codes on each bottle, offering consumers an interactive and memorable engagement with the product.

5. Strong Sales and Distribution Channels

   • Achieved early success with 2,000 cases sold and $168,000 in revenue within the first few months.

   • Nationwide sales in 34 states through SpeakeasyCo.com.

   • Strategic distribution agreements secured in key markets like North Carolina and Texas.

6. Growing Market Potential

   • Global Gin Sales: Projected to exceed $20 billion by 2028.

   • Global Rum Sales: Expected to reach $21.5 billion by 2028.

   • U.S. Premium Rum Sales: Projected to surpass $5.5 billion by 2028.

   These trends indicate robust growth, particularly in the premium segment that Coladka targets.

7. Positive Media Coverage

   • Featured in various reputable media publications, enhancing brand visibility and credibility.

8. Early Bird Investment Opportunity

   • First $100K of investments offered at a favorable $13.5M pre-money valuation, providing potential for significant returns.

9. Direct Communication with Leadership

   • Investors receive personalized notes from the CEO, fostering transparency and deeper involvement.

1. Limited Overseas Availability

   • Currently restricted to shipping within the lower 48 states of the U.S., limiting international market penetration. Expansion into the EU and UK, where trademarks are secured, is anticipated to take at least two years.

2. Non-DAO Structure

   • Despite the "DAO" branding, the company operates as a C-corp, not a Decentralized Autonomous Organization, which may impact investor expectations related to governance and operational transparency.

3. Intense Market Competition

   • The spirits industry is highly competitive, with numerous established brands vying for market share, posing challenges in differentiation and customer acquisition.

4. Dependence on NFT Communities

   • While leveraging NFT communities is a strength, it also introduces risk; a decline in the popularity or engagement of these communities could negatively impact sales and brand loyalty.

5. Limited Financial Information

   • Current disclosures provide limited detailed financial data regarding profitability and future financial projections, making it challenging to assess long-term financial viability comprehensively.

• Investment Risk: This investment thesis is based solely on the information provided by Coladka, Inc. Investing in any company involves inherent risks, and past performance is not indicative of future results. Investors should conduct thorough due diligence and consult with a qualified financial advisor before making any investment decisions.

• No Financial Advice: The information presented herein should not be construed as financial advice. It is essential to seek personalized advice from a professional advisor tailored to your individual financial situation.

• No Offer or Solicitation: Coladka, Inc. is testing the waters to evaluate investor interest. No money or other consideration is being solicited at this time, and no securities are being offered. Any indication of interest does not constitute an obligation or commitment of any kind.

Coladka, Inc. stands out in the premium spirits market with its award-winning products, innovative AR experiences, and strong leadership team. While there are challenges to consider, particularly regarding market competition and reliance on NFT communities, the company's early successes and strategic positioning offer promising potential for investors. The unique blend of quality, technology, and established distribution channels make Coladka a noteworthy consideration for those seeking opportunities in the thriving spirits industry.

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