On December 9, 2024, BitMart announced the listing of Dor Technologies (DOR), marking a significant milestone for the retail analytics firm turned blockchain innovator.

Founded in 2015, Dor Technologies has redefined retail data collection with its unique thermal-sensing hardware, initially designed to track foot traffic for retailers. Following its acquisition by Constellation Network in 2021, Dor expanded its capabilities, integrating blockchain technology into its operations. The Dor Traffic Miner (DTM) now connects to Constellation’s DAG-based distributed ledger, enabling secure data storage and incentivizing data collection with cryptocurrency rewards.

Dor's innovative solutions are already making an impact. From collaborating with the U.S. Army Aviation Museums to optimize funding strategies to assisting brands like Fellow Products in understanding customer behavior, Dor is empowering organizations to make data-driven decisions.

Nicolas Johnston, Senior Manager at Fellow Products, highlighted Dor's value, noting, “I needed a system that would help me see how our store converted foot traffic into sales… I’ve been able to see trends and look forward to comparing year-over-year metrics.”