BitMart announced the listing of Top Grass Club (TGRASS), which began trading on November 11, 2024. The deposit feature became available on November 9, with trading and withdrawal options starting on November 11 and 12, respectively.
Top Grass Club is a blockchain-based project connecting real-world cannabis assets to digital ownership through NFTs and Web3 gaming. Users can acquire NFTs tied to cannabis plants in Thailand, gaining ownership rights and potential returns. VIP NFT holders gain exclusive access to global events, enhancing community engagement around cannabis and blockchain. The platform also includes a play-to-earn game, where players earn tokens and cannabis products.
The Three Pillars of Top Grass Club: NFTs, Events, and Play-to-Earn Gaming
Top Grass Club is a blockchain-based project that combines the cannabis industry with Web3 technologies. Its business model is built on three core components:
Tokenization of Cannabis Plant Ownership via NFTs: Participants can purchase NFTs that represent ownership of cannabis plants growing in Thailand. After a growth period of 3-5 months, owners have the right to harvest their plants or resell the harvest rights as NFTs on the marketplace.
Crypto-Cannabis Themed Events: Top Grass Club organizes global cannabis-themed festivals, starting in Thailand, with exclusive access granted through NFT-based tickets. The first event is scheduled for Q3 2024 in Phuket, a key location in the global cannabis industry.
Web3 Play-to-Earn Game: The platform offers a play-to-earn game where users can earn rewards by engaging in virtual gameplay. This game integrates blockchain technology with real-world cannabis assets, allowing players to earn tokens and physical cannabis-related products.
Through these pillars, Top Grass Club aims to merge cannabis, blockchain, and gaming, offering users new opportunities for engagement and rewards.
Business Model & Development Strategy
Top Grass Club’s development strategy focuses on several key revenue streams:
Crypto-Cannabis Expo: The project organizes thematic events, with the first set to take place in Phuket at Paradise Beach. VIP NFT holders gain lifetime access to all events, while the events aim to attract 420 to 4,200 participants.
NFT Sales and Royalties: Revenue is generated through the sale of VIP NFTs, granting exclusive benefits, and royalties from secondary market transactions involving cannabis-related NFTs.
Cannabis Merchandise: The project offers cannabis-themed clothing, accessories, and promotional items to increase brand visibility and create an additional revenue stream.
RWA Cannabis Plants NFTs: Cannabis plants are tokenized and sold as Real World Assets (RWAs), allowing users to invest in physical cannabis assets via NFTs.
Product Sales Marketplace: A marketplace for cannabis-related products, enabling users to buy and sell items ranging from raw materials to finished goods.
In-Game Purchases: The platform also includes in-game purchases, enhancing the user experience while generating additional revenue.
Marketing Collaborations and Merch: Strategic partnerships and co-branded merchandising further expand revenue opportunities.
These revenue streams work in tandem to support the project’s growth, while fostering community engagement and advancing cannabis and blockchain integration.
Tokenomics & Token Distribution
Milestones
Top Grass Club has outlined its upcoming milestones through 2025, with several key events planned. Early 2025 will see the launch of cannabis plant ownership NFTs and the introduction of additional Real World Asset (RWA) products. By Q2 2025, Top Grass Club plans to introduce advanced cannabis plant ownership NFTs, implement governance for the $GRASS token, and launch the TGC Marketplace for both physical and virtual products. In Q3 2025, the platform aims to launch its Web3 play-to-earn game, host a second event in Phuket, and open a cannabis-themed farm. The club will also debut its own exclusive cannabis strain and open its first branded coffee shop in Phuket.
Mission & Vision
Top Grass Club aims to offer a transparent and secure platform for the instant, cross-border transfer of ownership over cannabis plants, eliminating transaction costs. The project seeks to democratize access to investment opportunities in the cannabis industry, while also reshaping the perception and trade of cannabis-based products in the real world.
