As a kid, the doomsayers in films were a joke — ragged prophets of an apocalypse we never believed would come. Yet, here I am, decades later, not so different, sign in hand.

Reduce meat and dairy, Save Our Earth.

No tin-foil hat here. I'm like any other — job, taxes, a life. Yet, I spend my free time fighting for our planet, a voice among millions, seemingly lost in the wind.

A Summer We Can't Ignore

This summer's heat scorched records; droughts plagued lands once lush. The future, once a distant threat for 2050 or beyond, unfolds now.

City's Unseen Scars

A walk downtown lays it bare: queues at fast food chains, plastic in hand, trash spilling over. It's the world stripped of gloss, the hidden cost of our cravings.

The Toll of Our Taste

Our waters, poisoned and scarce. Forests, fallen. Species, vanished. Oceans, lifeless. Diseases, leaping from animals to us. Taxes, fueling the damage. Even the Atlantic currents are shifting, making things worse. Farms, outpacing factories in pollution. Medicines, failing against new plagues.

Echoes of Dismissal

"You're a downer."

"Save it, doomsayer."

"Chill out."

I've heard it all!

The fight seems rigged. How do we cut through the noise?

We're the underdogs, facing a Goliath with a mere slingshot. They have flashy billboards and catchy jingles, an endless stream of ads that drown out our desperate pleas for change.

Outshouting them? Futile. Outsmarting them? Daunting.

Even with our sincere efforts, our voices barely rise above their roar. Yet, here we sit with a $1 cardboard sign against a multi-billion-dollar megaphone.

The Impossible Choice

In this barrage of consumption, ads shape desires from infancy, sculpting palates and perceptions.

Steering one soul from meat to greens? It's like turning the tide with a teaspoon. Yet, that's the monumental task we embrace—each small victory a ripple in the ocean.

Screaming into the Void?

Doubt creeps in. Am I fooling myself?

A Flicker of Hope

Maybe this is where I let it all out.

Take a deep breath. A few supportive words can recharge me.

I'll try to forget how small my voice seems. With a bit of hope, I'll pick up that worn-out cardboard sign again, aiming to reach just one person who'll really listen. That might be enough. And in time.

Reduce meat and dairy, Save Our Earth.

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It's hard work to be a doomsayer