Crypto has a major problem despite all the progress that’s been made in the last few years which is simply that the average person still doesn’t really get it.
There’s a gulf of difference between the psychology of people who get onboarded to crypto and start doing things on-chain because of financial incentives and the average consumer that needs to be targeted when we talk loftily about bringing a billion people on-chain.
The average consumer really doesn’t care about bonding curves in social-fi apps, L2 ecosystems, infra-wars, or whatever is the hot-button topic on Warpcast/Crypto Twitter. They simply want to use a product that works and is useful to them in some way, but a lot of content around crypto still leads with ideological talk and technical chatter.
It’s not that content like that is non-useful. In fact, the opposite is the case; it’s extremely useful in getting builders to catch the spark and build in crypto. It paints a very compelling vision of future outcomes in finance, social, etc. worth striving for that’s a lot better than the norm; it just isn’t very useful to the average consumer.
Really, try to have a conversation with someone in your personal circle who isn’t much interested in crypto about who has the superior tech between Ethereum and Solana. If they are polite, they are likely to make a pretense of following by dutifully nodding their head and asking questions at the right intervals before they go on with their day. If they are less so, you’ll literally see their eyes glaze over mid-conversation as they start mentally listing the activities they’d rather be doing at that moment.
The current major focus in crypto is abstracting away the clunky UX bits and building more consumer apps, but we strongly believe there should be an equal focus on abstracting away the technical/non-straightforward lingo at the forefront of crypto narratives and leading with use-cases that people can relate to. Less of “permissionless decentralized infrastructure blah blah” and more of “this app or product allows you to do x and y.”
There needs to be more differentiation between content for the crypto-curious and content for end-users. Right now, there’s a lot of leading with content that assumes everyone is curious about crypto, but what is needed is more content that talks about exciting and useful product experiences that just happen to be built on-chain.
Users don’t really care about what happens under the hood with products they use; what they do care about are experiences that directly benefit them in some way.
Often, the best way to articulate your criticism of the state of things is by doing something about it, not sitting idly. We’ve said a lot about how we think there needs to be more variety with content in crypto, so we are getting around to doing something about it.
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Our first issue goes live in a bit! 🥳
