Is Hold to Earn the new meta?

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Blur is the talk of the timeline today with the end of their Season 2 aidrop campaign. If you have listed or traded NFTs on Blur since February this year, or used Blend, their lending platform you may be eligible for some free $BLUR tokens. You can check your claim here.

But wait, there's more!

As always in crypto there is a twist. Blur are launching a new Ethereum L2 called Blast. Claiming the Blur airdrop deposits your Blur tokens into a holding contract where you earn points towards a new airdrop.

The holding contract isn't used for security as with staking for L1 tokens, so it appears to literally be incentivised holding, or hold to earn. This is likely to prevent a big dump of $BLUR tokens while drawing attention to the new project.

Is hold to earn going to become the new meta?

Futureverse is another project with holding incentives that has big news this week. (Full disclosure: I hold several Futureverse assets.) When you hold Futureverse assets you grow a Futurescore over time which multiplies the amount of $ROOT tokens you earn through monthly quests. Past examples of quests include setting up accounts, staking, testing new marketplaces, and customising your NFTs.

And their big news? The $ROOT token is launching on several large exchanges this week including Kucoin, ByBit and Gate. I will be watching that one with interest this week.

Onwards...

- @nuconomist

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This is an interesting project for utility driven NFT projects. Instead of having to sell or buy an entire NFT to unlock its utilit, you can instead sell delegate access for claims. For a hyptothetical example, if a Nike NFT provided access to a shoe drop, you could sell that access if they integrated deletegate, while still holding onto your original Nike NFT.

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Ledger's chief experience officier argues we are currently in the 2001 era of Blockchain if you were to compare it to the internet at large. He talks about the growing pains of the internet companies post dot-com boom and draws some paralels while picking up on some of the key differences.

Blast is the new L2 being launched in partnership with Blur. If day one is anything to go by, you can expect to see a lot of invite links on your feed over the next week or two. Locking capital until next year earns points which will presumably earn you a token reward at the launch of their L2.

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