There's a standing challenge on Farcaster right now to propose an idea to reach new people. Jacob from Zora put a bounty on it - so here's my idea!
So ~200k active users x 1,000 is 200 million new users. That's a lot. But a 10x, which would still be huge, would be 2 million new users. Let's start there and rinse & repeat if it works.
The best campaigns offer coupons, sampling, and track their results. Take $10M of the budget and use that for $5 credit for every new signup. Use a special code to track these new users.
But don't forget to solve a problem the user is experiencing. Almost everyone has something or someone they want to be. It's a little different for everyone, but art can make that happen.
Use the commercial to show several different types of people with amazing style - all using Zora to collect art (for free or for very cheap) and also show some amazing artists using the platform to create works and list them affordably.
Make it seem scarce, make the time window seem limited, make it exciting, push folks to sign up as soon as possible.
"Art is affordable. Art can change your life. Get $5 free when you sign up. Start collecting today. Open until March 1st, while funds last."
