Changing Perception

If a "half-empty" glass begins to be perceived by society as "half-full," favorable innovative opportunities open up for you. In fact, there is no difference between a "half-full glass" and a "half-empty" one. But these two statements have completely different meanings and lead to different conclusions. If a "half-empty" glass begins to be perceived by society as "half-full," favorable innovative opportunities open up for you. Unexpected success or failure is often the result of changing consumer perception. When perception changes, the facts do not change – their meaning changes. For example, Americans' concern for their health reflects a change in societal values, such as the cult of youth, rather than disease statistics. Forty years ago, the slightest improvement in the nation's health was considered a grand step forward; today, significant shifts go practically unnoticed. This change in perception has created a vast market for mass publications about a healthy lifestyle, fueled the rise of alternative medicine, the emergence of numerous fitness centers, and other similar goods and services. TIP OF THE DAY. Consider whether the perception regarding your industry has changed in any way. Use this change.