It's not the first step in Web3 for Mercedes-Benz.

With Mercedes-Benz NXT project, they are exploring how digital technology like NFTs can open new doors in marketing and customer connection.
And now on Farcaster, launching an NFT collection with Highlight, on Base

What’s in it for marketers?

If you are curious about fresh ways to engage customers, take a look at the Mercedes-Benz NXT campaign. By launching these NFTs on Farcaster, Mercedes-Benz is reaching out to tech-savvy buyers and showing how digital tech can mix with luxury branding.

Farcaster: why it matters for your brand

Farcaster is different because it’s decentralized and supports real conversations, but also because it offers a lot of conversion opportunities "in-feed". This setup helps brands talk directly with customers, and convert their relationship with NFT minting without any friction. The special feature of buying NFTs right as you view them makes the experience smooth and fun.

Minting free and inframe !

Farcaster

Mercedes-Benz NXT on Warpcast

1/ On Thursday, we’re launching an exploratory free satellite project on @base, available for minting directly “in-frame” here on Farcaster and on Highlight. As a standalone activity, it accompanies our upcoming “The Era of Technology” and is inspired by generative art 💻 ↓

Meet new audiences

Mercedes-Benz’s move onto Farcaster shows a new way for you to run digital campaigns that are both effective and exciting. This approach is especially great for reaching people who love exclusive and tech-forward content.

Join the digital shift

As Mercedes-Benz combines luxury cars with blockchain, we see a new path for marketing. If you’re a marketing manager looking to use these new tools in your work, or if you want to learn more about making the most of platforms like Farcaster, let’s talk.

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Farcaster

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What is Mercedes-Benz doing on Farcaster ?