Buzzfeed's 'Press Release Example' Infographic – 20 Reasons It's A Masterpiece

20 Reasons Why Buzzfeed's "Press Release Example" Infographic Is Outstanding

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Buzzfeed is a magical place. It's full of the most exciting, interesting, and unusual things that you could ever imagine, and it makes you feel like your own mind is expanding in ways you never thought possible. Buzzfeed posts are made by people who think outside of the box – they're not afraid to experiment with new things or try something totally different from what everyone else seems to be doing at the moment. And when they do try something new or different (which isn't all that often), they tend to do it very well! Which brings us back around to this infographic:

Number 1: Calm down, people. It's just a press release.

  • Calm down, people. It's just a press release format.

  • That's not to say you shouldn't be prepared for the worst-case scenario and have your plan in place in case something goes wrong (or if you need to stay close with your team), but don't let it get out of hand or become too serious.

  • You're not entitled to anything; this is just an example of how BuzzFeed does things differently than other organizations do things differently than others—and since we're talking about BuzzFeed here, I'm going to assume that they're doing it right...

Number 2: Because it's an infographic. And infographics are popular.

Infographics are popular. They're easy to understand, fun to look at and something you can share on social media (if you want).

Infographics have been used in advertising for years because they capture attention and help people learn about the benefits of a product or service. The BuzzFeed infographic is no exception—it was created by researching the best examples of press release example out there in order to create something that would make people want to share it with their friends.

Number 3: It's Buzzfeed! Buzzfeed makes young people read stuff!

  • It's Buzzfeed!

Buzzfeed is an example of a great publication that makes young people read stuff. It's popular among college students and young people in general, because it has been designed to be fun and engaging. BuzzFeed publishes stories about everything from sports to pop culture, with an emphasis on lists and quizzes rather than traditional journalism. These articles are sometimes produced by professional journalists but often created by young writers who just want to share their opinions with the world (and sometimes get paid).

Number 4: The author is a young person. So he speaks the language of young people, and knows that they like infographics.

Number 4: The author is a young person. So he speaks the language of young people, and knows that they like infographics.

It's important to remember that not all news is created equal and BuzzFeed is one of the best at making content that appeals to different audiences. When you're creating something for an audience who doesn't want to read your story on its own merits, it's helpful if you can use some basic psychology tricks to get them hooked in right away—and then keep them coming back by providing value throughout each piece of content (like this infographic).

Number 5: He has some good, constructive advice in there if you care to look past the hype.

Number 5: He has some good, constructive advice in there if you care to look past the hype.

It's not that original or groundbreaking, but it's still useful for those who are looking for a quick fix. If you're feeling overwhelmed by the amount of content out there, or if you just want something simple and straightforward—especially when it comes to writing about yourself—this infographic is definitely worth reading through!

Number 6: There's an easily-digestible takeaway at the bottom of each section, so you can act on his advice straight away if you're so inclined.

Number 6: There's an easily-digestible takeaway at the bottom of each section, so you can act on his advice straight away if you're so inclined.

This is a great way to provide an actionable takeaway for your readers and make sure they don't get lost under all of the content.

Number 7 (and this is one for the PRs out there): It's got a decent headline. Not all Buzzfeed posts do, but this one does.

  • The headline is good.

The headline is important because it's what people will see first when they look at your press release template, and you want them to be able to tell from the first line whether or not they're interested in reading more about what you're saying. If a potential reader doesn't know if they want to read more, then chances are that person won't click on your link (or share it) either. So make sure that the headline grabs their attention!

If someone has no trouble figuring out whether or not they'd rather read all about how awesome your product/service is then chances are high that person will end up clicking through and reading everything else in the post too...

Number 8 (and this is for those who believe that hyperbole is an evil that should be destroyed at all costs): Sometimes hyperbole can help make your point more effectively than boring old understatement. In this case, he's been a little too liberal with it, but he gets away with it because...

Number 8 (and this is for those who believe that hyperbole is an evil that should be destroyed at all costs): Sometimes hyperbole can help make your point more effectively than boring old understatement. In this case, he's been a little too liberal with it, but he gets away with it because...

  • Hyperbole is a useful tool in the right hands. If used correctly it can be used to make a point more effectively than understatement. For example:

  • "This shirt was made by hand at my grandfather's factory."

  • "I love you more than any other person on Earth."

...Number 9 (this is for those who really hate hyperbole): The quality of your work doesn't depend on whether you use hyperbole or not. If it did, then this press release example would be rubbish – but it isn't, because...

The quality of your work doesn't depend on whether you use hyperbole or not. If it did, then this press release sample would be rubbish – but it isn't, because...

The quality of your work depends on how well you do it. It also depends on how well you manage your resources (people, money and time), as well as how well you manage all the other aspects of creating a product that people want to buy from you. In short: if there are any problems with any one area in your business process then chances are pretty good those problems will show up in other areas too!

Conclusion

So, in conclusion: BuzzFeed's 'Press Release Example' infographic is a masterpiece.

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