Jeff Bezos decided to build on the web when he saw its impressive growth.

The new decentralized web hasn't reached that level of growth yet but we are in the cusp of sparking the flames that will get us there.

Farcaster has shown that it's possible to build compelling (sufficiently) decentralized consumer experiences leveraging blockchains, pragmatically.

Building on Farcaster, or new protocols inspired by its approach, is a great way to get us to the growth that convinced Jeff Bezos to start Amazon.

You don't have to wait until then though. Start building now and help spark the flames that will take us all there.

Props to the Merkle team for keeping at it for years and willing to continue doing so, as evidenced by their latest round.