Facebook and Instagram may soon embrace Bitcoin ETF advertisements, as reported by Patrick Coffee from the Wall Street Journal.
The marketing strategies for these investment products targeting "baby boomers" are evolving, with a focus on captivating campaigns tailored to the unique media consumption habits of this demographic.
Unlike the familiar FTX promos, asset managers are crafting narratives, like VanEck's scenario of a mother exploring Bitcoin opportunities with her son or Bitwise featuring Jonathan Goldsmith, the "Most Interesting Man in the World."
As the SEC approves BTC ETFs in the U.S., the prospect of promoting these on mainstream social media without fear of shadow-banning or account termination is becoming a significant avenue for marketing innovation.
Meanwhile, Meta Platforms, the parent company of Facebook and Instagram, is updating its U.S. policies to ensure compliance with Bitcoin ETF promotional campaigns, signaling a potential shift in the landscape.
In a recent development, the dynamics of the BTC ETF market witnessed a notable "flippening" on Feb. 2, 2024, with BlackRock's IBIT surpassing Grayscale's GBTC in trading volume at an impressive $219.3 million, outpacing the combined volumes of Bitwise, Invesco, and Grayscale.