🎙️ S4 E3 | Rules of Game Design w/Andy Boyan

Rehash is the first community-owned podcast, where community members help decide key podcast decisions, like which guests we host on the podcast. Rehash is hosted by Diana Chen and produced by Tyler Internet and Ellie Dots.


In Episode 3, we speak with Andy Boyan about about all things game design - what distinguishes a good game from a bad game, pros and cons of gamifying incentives, and how games or game theory can be used across the web3 space. Andy is the founder of Infinity Keys, a gamified rewards platform that helps creators and brands better engage with their community.

Andy was nominated by Carsten and voted onto the pod by Carsten, Daisy Alioto, Christina Beltramini, Ellie Dots, and Diana Chen.


Subscribe to Rehash

Apple Podcasts | Spotify | YouTube | Lenstube | Substack

Andy Boyan first discovered crypto through his research in experiential media and went on to lead the creative media team at Chainlink before founding Infinity Keys, a gamified rewards platform that helps creators and brands better engage with their community. He’s been a video game junkie since childhood and is still a big kid at heart in many ways - especially in the ways in which he experiences gameplay even to this day. Oh, and he holds a PhD in Communications & Media, which makes him… Dr. Boyan the forever big-kid-gamer-nerd-media-guru-founder?

We start this episode by talking about the history of Andy’s CryptoKitties onesie (best fit we’ve seen on the podcast so far) and how his interest in experiential media led him to found Infinity Keys.

From there, we pivot into talking about what early game research got wrong about games, gamifying web3, and the psychology of play - which Andy believes should be at the core of every game. Andy then shares his thoughts on what differentiates a “good game” from a “bad game” and reveals his surprising take on the role of storytelling and narrative in game design.

Finally, Andy addresses some common misconceptions people have about Infinity Keys, including the misconception that IK is simply another learn-to-earn platform, before wrapping up with some alpha on a potential future collaborative treasure hunt between Rehash and Infinity Keys.


If you enjoyed this episode, you can collect it as a podcast NFT here. There are 20 editions available to collect at 0.005 ETH each. Collecting an episode gets you membership in Rehash DAO, which allows you to nominate guests for future seasons of the podcast. Read more about joining the DAO here.


Resources and links referenced in this episode:

Don’t forget to rate, review, and subscribe on Apple Podcasts or wherever you get your podcasts to help more people hear our conversations and learn about web3, DAOs, and the human side of emerging technology.

Season 4 Sponsors

Lens: a permissionless, composable, & decentralized social graph that makes building a Web3 social platform easy. Find us on Lens @rehash.lens.

Ambire Wallet: the web3 wallet that speaks human.

NFT.Storage: lets creators, artists, and developers store NFT data on decentralized networks easily, securely, and for free (powered by IPFS and Filecoin).

Get Social With Rehash

Twitter | Instagram | TikTok | Discord

Collect this post to permanently own it.
Rehash 🎙️ logo
Subscribe to Rehash 🎙️ and never miss a post.
  • Loading comments...