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Bringing Cryptocurrency into Daily Life: Exploring TADA Mini's Practical Applications

#Crypto_in_real_world #1

#TADA Mini, #Telegram, #OKX Web3 Wallet, and #BNB Chain

Yesterday, I used TADA Mini through Telegram and made a payment using my OKX Web3 wallet. This showcases an intriguing use case for cryptocurrency payments and effectively bridging the gap between crypto users and their daily lives while also onboarding non-crypto users into the crypto ecosystem.

So, how does it work?

  1. Open your Telegram and search for “TADA Mini.”

  2. Launch the mini app and enter some information, such as your phone number and name.

  3. All notifications will be sent to you via messages on Telegram.

  4. Input your desired destination.

There are various payment options available, but it's noteworthy that the OKX Web3 wallet and BNB Chain are their primary partners.

In terms of their go-to-market strategy (GTM strategy), these products closely align with crypto conferences and target a well-defined audience. They attract early users—primarily passengers from the crypto space and drivers from non-crypto backgrounds—by offering benefits and discounts, which allows these users to help test market reactions. The user experience is quite seamless, particularly in the payment layer; however, TADA's overall user experience (UX) still requires improvement.

Are there any other related products?

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#cryptocurrency#payment#cryptopayments#digitalcurrency