I've been in a committed relationship with Delta Airlines since 2018 when I was a young management consultant flying to and from New York to Boston every week for 6 months. I was monogamous with Delta and racked up 100K SkyMiles to prove it.
But things were far from perfect.
The planes were old, the A/C never worked, the seats often didn't recline - so I asked Delta "why stick with you when there are newer, younger planes out there?" They responded in song, "I don't want to lose your love, this fliiiiiight".
Words are cheap, so they gave me an additional 80K "complaint miles", which I proceeded to use for roundtrip flights from New York to Hawaii. Covid hit a week later. Love you, Delta.
👋 Welcome to the inaugural Stack digest! The Stack digest is a weekly newsletter about loyalty programs, points, and the roundup on all things Stack.so enjoyed in 5 mins or less.
Stack enables anyone to create and manage a loyalty points program onchain. Our mission is to recognize and reward the relationships that matter. Stack is for creators, communities, applications, and businesses of all types, stages, and budgets.
🛠 Product updates - introducing the explore page and a recap of claim frames
🤝 Program showcase - the scenecoins are building luxury loyalty programs
📰 Loyalty in the news - Bilt Rewards in hot water, the past/present/future of Starbucks, and Malcolm Gladwell on the science of shopping
🚀 Since we launched our points chain 3 months ago, we've spoken to 150+ creators, communities, applications, and businesses about loyalty programs and onchain points. Check out the Stack explore page and browse the leaderboards from some of our programs👇
We also released claim frames to help teams grow their Farcaster channel followings and distribute token rewards. Claim frames have driven a cumulative 20,000 new followers to channels for /Drakula, /Zerion, /Decent, /Imagine and /Rarible, with 25,000 unique users claiming over $100K worth of token rewards.
The scenecoins are jumping into loyalty programs. Higher and 747 Airlines teams have both created robust loyalty programs with Stack, and stunning program pages to go with them.
↑ Higher's program focuses on incentivizing holding and providing liquidity for the $HIGHER token., Higher aims to increase the token float by providing a 500% point boost to users who supply liquidity on Uniswap.
✈️ 747 Airlines created the HighMiles program, a real loyalty program for their fake airline. Users earn HighMiles for creating and collecting onchain media in $CRASH. Members can redeem HighMiles for 747-branded physical products like tote bags, notebooks, and t-shirts in their SkyMall - a collaboration with Warpshop.
Here's what the Stack team is reading/watching/listening to this week
😱 BILT Rewards in hot water 👉 Wells Fargo is losing money on BILT Rewards, revealing the challenges associated with funding loyalty rewards.
☕ The past/present/future of Starbucks 👉 CEO Howard Schultz recaps the history and current state of Starbucks, the king of loyalty programs and inventor of the coffee shop category in this 3-hour podcast interview.
🛍 The science of shopping 👉 In 1996, Malcolm Gladwell wrote a piece about the science of shopping. Nearly 30 years later, this piece is more relevant than ever.
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Just released the weekly digest on loyalty, the onchain economy, and updates from @stackdotso - I made a /doodles leaderboard to see how big a fan I am - @talent created a Builder Score leaderboard - /pudgypenguins /azuki and @cryptocoven PFP leaderboards live on explore - @blockworks agrees, airdrops are dead, it's time for real chain loyalty programs - Williamsburg crypto meshed it up w/ @sceneinfra & @archetype https://paragraph.xyz/@stack/stack-digest-12-how-big-of-a-fan-of-doodles-am-i
Discover how passion for Doodles leads to ranking among its biggest fans! This recent blog post detail how to create a Doodles leaderboard using Stack, showing an impressive position in the top 8%. Embrace your own fandom and discover what you’re the best at. Written by @stackdotso.
The US Department of Transportation is probing airline loyalty programs over concerns of devalued points impacting consumers. This could spur a shift toward transparency in loyalty programs, spotlighting onchain systems that trail traditional options in clarity and security. Read more from @stackdotso.
We're pleased to release the inaugural edition of the Stack weekly digest, a weekly publication about loyalty programs, points, and the roundup on all things Stack.so enjoyed in 5 mins or less.
In the latest blog post, bradorbradley.eth shares a humorous and nostalgic reflection on years of flying with Delta Airlines, highlighting both good and bad experiences, including how "complaint miles" led to unexpected travel plans. For more insights, check out the full post by @stackdotso.