I've been in a committed relationship with Delta Airlines since 2018 when I was a young management consultant flying to and from New York to Boston every week for 6 months. I was monogamous with Delta and racked up 100K SkyMiles to prove it.
But things were far from perfect.
The planes were old, the A/C never worked, the seats often didn't recline - so I asked Delta "why stick with you when there are newer, younger planes out there?" They responded in song, "I don't want to lose your love, this fliiiiiight".
Words are cheap, so they gave me an additional 80K "complaint miles", which I proceeded to use for roundtrip flights from New York to Hawaii. Covid hit a week later. Love you, Delta.
👋 Welcome to the inaugural Stack digest! The Stack digest is a weekly newsletter about loyalty programs, points, and the roundup on all things Stack.so enjoyed in 5 mins or less.
🤔 Stack.so what?
Stack enables anyone to create and manage a loyalty points program onchain. Our mission is to recognize and reward the relationships that matter. Stack is for creators, communities, applications, and businesses of all types, stages, and budgets.
What we'll cover 👇
🛠 Product updates - introducing the explore page and a recap of claim frames
🤝 Program showcase - the scenecoins are building luxury loyalty programs
📰 Loyalty in the news - Bilt Rewards in hot water, the past/present/future of Starbucks, and Malcolm Gladwell on the science of shopping
🛠 Product updates
🚀 Since we launched our points chain 3 months ago, we've spoken to 150+ creators, communities, applications, and businesses about loyalty programs and onchain points. Check out the Stack explore page and browse the leaderboards from some of our programs👇
🥳 We also released claim frames to help teams grow their Farcaster channel followings and distribute token rewards. Claim frames have driven a cumulative 20,000 new followers to channels for /Drakula, /Zerion, /Decent, /Imagine and /Rarible, with 25,000 unique users claiming over $100K worth of token rewards.
🤝 Program Showcase
🪙 The scenecoins are jumping into loyalty programs. Higher and 747 Airlines teams have both created robust loyalty programs with Stack, and stunning program pages to go with them.
↑ Higher's program focuses on incentivizing holding and providing liquidity for the $HIGHER token., Higher aims to increase the token float by providing a 500% point boost to users who supply liquidity on Uniswap.
✈ 747 Airlines created the HighMiles program, a real loyalty program for their fake airline. Users earn HighMiles for creating and collecting onchain media in $CRASH. Members can redeem HighMiles for 747-branded physical products like tote bags, notebooks, and t-shirts in their SkyMall - a collaboration with Warpshop.
📰 Loyalty in the news
Here's what the Stack team is reading/watching/listening to this week
😱 BILT Rewards in hot water 👉 Wells Fargo is losing money on BILT Rewards, revealing the challenges associated with funding loyalty rewards.
☕ The past/present/future of Starbucks 👉 CEO Howard Schultz recaps the history and current state of Starbucks, the king of loyalty programs and inventor of the coffee shop category in this 3-hour podcast interview.
🛍 The science of shopping 👉 In 1996, Malcolm Gladwell wrote a piece about the science of shopping. Nearly 30 years later, this piece is more relevant than ever.
