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Web3 Weekly Digest: July 22nd 2024

Quick Weekly News Bites from the Blockchain

Deep Fake Hacks are Just Getting Started

Source: YouTube

Popular bands Ben&Ben and SB19, along with musician Rico Blanco, had their channels hijacked to stream a deepfake video of Ripple's CEO. The video falsely claimed XRP would hit $4, luring victims to phishing sites. While the musicians are working to regain control, this incident is a stark reminder to stay vigilant.

Encrypt Hidden Messages in Your Songs

Source: Amitoj Singh/CoinDesk

Created by five hackers and a mentor, CarnationFM plays songs with encrypted hidden messages, offering a unique and secure way to communicate privately. By broadcasting music through a decentralized data storage solution on the Ethereum blockchain, only those with a public key can access the hidden messages.

Web3 Loyalty Programs are the Future

Source: Polygon Labs

Polygon Labs, in collaboration with Google Cloud and Accenture, published a paper detailing how Web3 technology can revolutionize loyalty programs. By leveraging Web3, brands can transform underperforming programs into more meaningful and shareable experiences, driving consumer loyalty in an experience-driven economy. The paper emphasizes that blockchain's inherent security, transparency, and interoperability protect points and rewards while enabling flexible integration across multiple programs. Additionally, Web3 data offers valuable insights for creating more targeted marketing campaigns and products.

Making Ethereum Faster & Smoother

Source: Polygon

Polygon Labs is launching Plonky3, a new tool designed to make Ethereum faster and more efficient. Think of Ethereum like a busy highway, and Plonky3 as a new express lane that helps traffic move quicker and more smoothly. Now Devs can create applications that run better and more securely. By making these improvements, Plonky3 allows for more exciting and useful apps

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Another Win for Pudgy Penguins Community Owned IP

Source: coingabbar

A Pudgy Penguin character has been intergrated into Pixelverse's mini-game on Telegram, showcasing the power of community-owned intellectual property (IP). For creators, this means broader audience reach and enhanced engagement as their characters and stories expand beyond their original platforms. Leveraging community-owned IP allows for greater collaboration and innovation, enriching user experiences and paving the way for a more connected digital future.

In Q2 2024, memecoins, real-world assets (RWA), and artificial intelligence (AI) dominated the crypto narratives, capturing 36% of all CoinGecko web traffic. Memecoins, inspired by internet memes, led with 14%, followed by tokenized real-world assets at 11%, and AI at 10%. Solana and Base emerged as popular ecosystems for memecoins, reflecting significant market interest.

OKX Wallet is Now Integrated with TON

Source: TON

OKX Wallet hit a milestone by supporting 100 protocols, now including TON, the blockchain associated with the popular messaging app Telegram. This addition aligns with OKX’s “on-chain, any chain” philosophy, aiming to provide users with diverse and curated token access. The integration underscores the growing TON-based economy, leveraging Telegram as a hub and enhancing user engagement and network participation through innovative gamified incentives.

Are NFTs Due for a Comeback?

Despite a 45% drop in NFT sales in Q2 2024, Web3 professionals remain optimistic about their future. Executives believe that NFTs can experience a resurgence as industries integrate the technology more effectively. While current challenges persist, the Web3 community sees NFTs as a powerful asset class with vast potential for utility and value in the years to come.

Telegram Mini App Store Launch

Source: bulbapp

Telegram founder Pavel Durov announced that by the end of July, Telegram will launch a Mini App store and an in-app browser with Web3 support. The new features aim to improve user experience and security, displaying the month and country of registration for public accounts. The Open Network (TON) has seen viral success with games like Hamster Kombat, onboarding 239 million users in 81 days. Additionally, a $50 million gaming accelerator program has been launched to support new game development on Telegram. Users should stay vigilant against rising phishing attacks and scams.

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#news#web3#web3 news#cryptocurrency#nfts