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Welcome to Below the Fold! The weekend update for Premium subscribers. Writing live from the Palace of Fine Arts.
Work in progress with Unlock Protocol to create Web3-enabled features :)
Professional
IRL Events: It’s been an eventful week for the SF Bay Area in terms of Web3 events. Quite refreshing considering I am usually holed up at home typing away. I attended NFT SF earlier in the week, and now I’m spending a majority of the weekend at the ETH SF Hackathon.
Grateful for this experience and opportunity because hackathons are typically pretty strict with who they let in if you’re not a hacker. The ‘small town reporter’ angle seems to work!
Day 2 going strong at ETH SF @ETHGlobal
Distribution: Still thinking through more ways to supercharge growth of the publication. The most obvious strategy is by building up audiences through other channels (eg: Twitter). Need to get on that Twitter thread train, but I just feel allergic to that 🤧.
That said, this tweet from the new Chief Twit has been getting the attention of content creators everywhere 👀
Followed by creator monetization for all forms of content
Personal:
A got a new job! Super excited for her as she gets things kicked off there in the next few weeks.
ETH SF hackathon recap
Web3 community-led initiatives
Community Growth as a new discipline and skillset for Growth and Marketing professionals. I believe this will be the next wave of growth best practices will incorporate. Ads are 🥱, experiences are 🤩
Have a great weekend! Back to chatting with teams at the hackathon 🧑💻👩💻👨💻
