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A couple weeks ago I wrote about the application meta. Many projects have implemented an application process as a growth tactic to draw attention and create an air of exclusivity.
Additionally, the benefits of a well-run application process can help:
Provide a more equitable process for access to a project
Build a more balanced community
Weed out bots that are focused on maximizing profit
In the piece I highlighted KPR, which employed the tactic well.
What they’ve done differently however, was provide more transparency around their selection criteria and revealed it yesterday. This aligns with the points I made in the earlier piece.
Have you applied to something before? If so, apply your mouse to the share or subscribe buttons!
TLDR of the selection process:
The team acknowledges that there is there is a lack of transparency in these selection processes, and as a result wants to change that norm by sharing their process. They can sympathize because they’ve been on the other side of the fence.
KPR received 20,000+ applications, and as a result focused on filtering out bots first.
Afterwards, they manually reviewed the remaining applications based on 4 criteria:
Effort
Aptitude
Flair
Other miscellaneous factors (eg: if an applicant answered the last question correctly they got bonus points)
The KPR team will be publishing additional statistics and community spotlights in the future
Exceptional entries were rewarded with the ‘Keeper’ role (guaranteed mint) while others were rewarded with the ‘Citizen’ role (not guaranteed, but still have a decent chance at minting)
So how’d I fare?
🎉 HUZZAH 🥳
I would like to think that this is what helped me make the cut lol (I did end up writing about KPR’s application process the following day)
But what else helped with KPR’s process, specifically with the bots and problematic entries?
Applicants had to connect their wallet
By connecting your wallet, KPR could better understand the user:
When was the wallet created?
What’s in the wallet?
What has the wallet done?
If the wallet was created recently with nothing in the wallet and no activity? 🚩
Applicants had to connect their Twitter and Discord accounts
What KPR could access when an applicant connected their Twitter:
What KPR could access when an applicant connected their Discord:
BTW, not a bad idea to clean up the authorized apps on both Discord and Twitter. It’s important to practice good hygiene 🧼
Clean up authorized apps on Twitter
Clean up authorized apps on Discord - Amazing. Misspellings and off-center. This is totally something I would create 😂.
By connecting your Twitter and Discord accounts, KPR could better understand the user:
When was the Twitter account created?
Has the applicant tweeted before?
How many followers and how many accounts is the account following?
Does the Discord account have a non-default avatar?
If the applicant has a fresh Twitter account with few followers/followed accounts and has default profile pics? 🚩
This process isn’t perfect by any means. I’m confident there were false positives and false negatives. However, there were 20k applications, so automation is key. Plus, I got in so…🤷🏻♂️ (jk jk)
Once the applicant list was cleaned up, the KPR team would review the applications to create a more balanced community from the ground up. How did they determine this?
A balanced community helps dampen the impacts of the inevitable NFT flipping phase post-mint and post-reveal. Few make it out alive from this phase as opportunity costs of the next hot project are plentiful:
Naturally, I’m biased about KPR since I now have a Keeper role, but I do think they’re taking a different approach to existing best practices.
And as a sucker for details, the team even had a nifty one-click copy button. This is the stuff of top tier teams IMO.
Let’s see what they do next…and if I write about them again I promise it’ll be something interesting 😉
Yesterday, Naavik released a new episode featuring me and my buddy, Chris. He writes at Spatial Awareness a few times a month with great deep dives.
Naavik is a gaming consultancy and research firm, and the gaming industry as a whole is going deep into Web3.
Chris and I talk about our content creation process, who we follow for insights, what we’re excited about, and how we analyze what’s going on in the the Web3 space.
Plus, look how excited I am! (and the boring white walls behind me, I need to hang something).
Thanks to Niko for having us as guests, and for those of you who joined Web3 with TPan from Naavik, welcome! 🤗
See you tomorrow.
Collect this post as an NFT.
