[Short #49] NFT NYC Recap: Entertainment

Enough talent to be a music festival 🎤😵‍💫🎵

Continued greetings from NYC! Today is my last day in the Big Apple — NFT NYC (as well as catching up with friends and family) was a blast.

I’m glad I spent time last week writing Precaps because there are so many thoughts I have to share about my experiences and conversations over the last week.

Before diving in, here are last week’s Precaps:

Precap #1: Energy

Precap #2: Experience

Precap #3: Status

So onto one larger theme I haven’t covered yet:

Entertainment

I touched upon it in Precap #2, but the density of talent that descended upon NFT NYC was probably enough to create a decent music festival lineup.

  • Adam Bomb Squad: Pusha T

  • Doodles: Chainsmokers and a pre-recorded Pharrell cameo

  • Azuki: Zhu and Lupe Fiasco

  • Bored Ape Yacht Club: The Roots, Questlove, LCD Soundsystem, HAIM, Lil Baby, Future, Timbaland (probably missing a few)

  • Other sightings/performances: Sia (otherwise known as Bianca Medici for her NFT activities), Miguel, Diplo, Chromeo, Jauz, and manyyyyy more that I’m missing.

For those that are wondering what the hell Ape Fest is, this recap video from night 3 (I was there!) provides a decent idea:

Bored Ape Yacht Club @BoredApeYC

Another unforgettable night on the books as apes storm NYC. Here's a look back at the fun from the 3rd night of ApeFest ‘22, which included thumping sets from The Roots and Future.

4:42 PM ∙ Jun 23, 2022


1,945Likes393Retweets

However, the cherry on top for NFT NYC’s star-studded week was Apefest’s 4th and final day:

Twitter avatar for @charlesc_eth

charlesc.eth 🍌⛩🧬 @charlesc_eth

Lil Wayne, Em, Snoop Who doing it bigger than #BAYC #ApeFest2022 🫳 🎤

ImageImageImage

2:21 AM ∙ Jun 24, 2022


59Likes8Retweets

Woah, 3 legends of hip hop in one night for Bored Ape holders?! Not gonna lie, as grateful as I was to attend Night 3, I am jealous of those that attended the final night.

This is pretty cool, but what really stood out about Em and Snoop’s collaborative performance:

  • They released their new song, “From the D 2 The LBC” as a world premiere at Ape Fest

  • In addition to the song, they released the music video for the song at the same time

  • The music video and album art features their Bored Apes. Yup, they both have Bored Apes.

Here’s the music video:

I think what’s notable about the whole Em and Snoop premiere is not only the above points, but rather the inception (in a good way for NFTs!) that is happening between pop culture and NFTs.

As of this writing, the music video has 9.3 million views. Looking at the top comments and after watching the music video, a few observations.

  • People legitimately like the song

  • The incorporation of the Bored Ape personas is quite evident. This isn’t a Bored Ape cameo, there was a lot of artistic interpretation and introduction of BAYC into the music video.

  • There is no mention of NFTs or Bored Apes in the comments. This is a great thing.

Now…why is that last point a great thing? When you ask the average person about NFTs, opinions are pretty polarized. And if they’re negative opinions, they largely stem around scams and that it’s all about money.

However, there’s no mention about that. This is about good music and fans of these two artists enjoying it, which is a great sight to see. And they both happen to be Bored Ape holders, and are making it a part of their digital identity.

That’s. A. Big. Deal.

When we think about the 3C framework, the entertainment angle of NFTs and what it provides really hits on the ‘Culture’ pillar. The purveyors of culture, music in this case, continues to legitimize and cement NFTs as a real thing.

Twitter avatar for @Eminem

Marshall Mathers @Eminem

Took too long to reconnect with @SnoopDogg- you know we had to make a movie! Eminem.lnk.to/FromTheD2TheLBC #FromTheDToTheLBC #curtaincall2 @BoredApeYC

Image

4:12 AM ∙ Jun 24, 2022


39,731Likes8,260Retweets

There will be more and more instances of NFTs ‘incepting’ broader society and culture on a global scale, and I’m looking forward to seeing how they manifest.

Alright, gotta catch my flight back to the West Coast, excited to be back to a regular schedule soon :) See ya tomorrow with more thoughts and anecdotes on NFT NYC!

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